MUMBAI: Reshmy Warrier has rejoined WPP Media as head of business planning and operations for Mindshare’s Unilever account, marking a homecoming after more than 14 years shaping content strategy at Star and Zee5.
Warrier will steer advanced planning, strategic insights, product development and automation for WPP’s Team Unilever, bringing a mix of media savvy and data-driven flair to one of the world’s most powerful brand portfolios.
She spent nearly six years at Zee5 as senior vice-president of global content strategy and platform operations, driving a 30 per cent surge in SVOD conversions and an 8 per cent rise in viewership. Earlier, at Star, she led strategy and programming for the English entertainment business, keeping shows like MasterChef Australia and Koffee with Karan at the top of the ratings.
This is Warrier’s third stint at WPP Media and her second at Mindshare Fulcrum, where she once handled Unilever’s beauty and haircare brands, managing a Rs 200-crore media budget and executing high-profile campaigns such as Dove’s “Hair Damage Meter” and India’s first logo-based augmented reality ad.
Her career began in outdoor advertising with Cactus Imaging and Kinetic Worldwide before moving into client leadership at Mindshare. Warrier described the move as “a new chapter powered by AI, tech and data to deliver impact-driven solutions for Unilever.”
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