Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 23 August – 5 September 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
JetLite | – | Starcom | 180-200 million |
Zandu Pharmaceuticals | – | Lodestar Universal | 200-250 million |
Creative | |||
| Dabur Honitus | – | Law & Kenneth | 80-100 million |
| Jindal Stainless | – | Saatchi & Saatchi (Delhi) | 100 million |
| Nova Nordisk (Insulin Portfolio) | – | McCann Healthcare | 30-40 million |
| Reliance Blue Magic (DTH Service) | – | Mudra Communications | 1 billion |
| Shaadi.com | – | McCann Erickson | NA |
| Star Movies | – | JWT | 200 million (combined) |
| Star One | O&M | ||
| Star World | – | ||
| Suvidhaa (Retail) | – | TBWA India | 100 million |
Creative & Media | |||
ANA Airlines | – | Dentsu Marcom (Mumbai) | 30-40 million |
Indiabulls | – | 200 million | |
Cuticura talcum powder | – | Grey Worldwide (Chennai) | 100 million (combined) |
Gemini Communicaiton Ltd | – | ||
| SKM Porna Rice Bran Oil | – | ||
| DC Handicrafs | – | Garuda Advertising | NA |
Ministry of Food Processing Industires (Events) | – | ||
| UP Tourism | – | ||
| Hello FM | TBWA | Fifth Estate Communications (Chennai) | 50 million |
| Lavasa (Realty) | – | Dentsu Marcom | NA |
| Small Industiris Development Bank of India | – | R K Swamy BBDO | 45 million (combined) |
| Interpublicity | |||
| Adfactors | |||
| Crayons | |||
| Euro RSCG (empanelled) | |||
| Wave (Karnataka Soap & Detergents) | – | TCG Communications (Bangalore) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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