MUMBAI: Rediffusion – Y & R, Mumbai has appointed Prithviraj Banerjee as one of it vertical heads for Planning. He will report into Rediffusion – Y & R chief strategy officer Gautam Talwar.
Banerjee joins from BBH London where he was the lead on Vodafone VIP, Vodafone Enterprise Business unit and Kronenbourg beer. Prior to BBH-London, he was with BBH-India and Leo Burnett.
Talwar said “Banerjee brings to the table an interesting mix of passion and experience. He also has the advantage of having worked on both Indian and global brands and we believe that he will be able to add key strategic insights into all brands and businesses that he works on. The team is excited to have him on board on some of the key brands in the Mumbai office.”
As part of the mandate, Publicis Groupe‘s agency will handle all communication development for the Carlsberg and Tuborg beer brands in India.
Banerjee has worked on brands like Vaseline (full portfolio), Lakme Beauty Salons, World Gold Council, Etisalat, Globalcom, Reliance Mobile, Asia Pacific Breweries and Big TV.
Rediffusion – Y & R, Mumbai VP and branch head Neville Medhora said “With Prithvi coming on board the capabilities of the planning team will be further augmented. We have a talented and passionate team in planning at the Mumbai office and with his passion to make a difference I am confident that he will be able to bring some iconic work to the table.”
Banerjee added, “I am excited to be a part of an organisation that displays such high levels of passion and talent through every single employee. From day one, I have been greeted with great conversations and points of view that are truly evolved. I am honoured to be a part of the team, and am looking forward to adding to the already-powerful strategic skills of the agency.”
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