MUMBAI: Rediffusion – Y & R has won the creative mandate of Kolkata based consumer product giant Emami for its two flagship brands – BoroPlus and Zandu.
Everest Brand Solutions was the incumbent agency for BoroPlus.
The product portfolio includes Himani BoroPlus Antiseptic Cream and other specialist creams and lotions.
Apart from handling the creative duties for Zandu Balm, Rediffusion – Y & R will also take charge of developing the communication task for reintroducing a range of OTC products from the Zandu family including Zandu Pancharishta and Nityam Churna.
Emami director Harsh Agarwal says that Rediffusion – Y & R has been working closely with Emami for over three years on one of Emami’s yet-to-be launched brands.
Agarwal further states, “They have the ability to offer the best of both worlds – benefits of a large agency and senior management involvement coupled with an agility that is crucial for our brands. Rediffusion has built some of the iconic brands in the country and we are confident that their understanding of the category, consumer segment and clutter-breaking creative solutions will help us grow our brands to the next level.”
Amitabh Bachchan and Kareena Kapoor are the brand ambassadors of BoroPlus, while Pandit Birju Maharaj is endorsing Zandu Pharmaceuticals and MS Dhoni promotes Zandu Pancharishta.
Rediffusion – Y & R president D Rajappa adds, “We are delighted to work on Boroplus and Zandu which are both legendary brands. They present an opportunity to create iconic work in a highly cluttered and competitive category and we are looking forward to partner Emami in their next phase of growth.”
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