MUMBAI: Dilip Marathe has been appointed as creative head – art at Rediffusion – Y & R, Mumbai.
Marathe moves in from Publicis Ambience and will be reporting to national creative director N Padmakumar.
Marathe started his career with Dacunha Advertising, from where he moved to Trikaya Grey after which his next destination was McCann Erickson.
Rediffusion – Y & R followed immediately thereafter where he spent around 14 years before moving onto Percept/H and Publicis Ambience.
Padmakumar said,”Rediffusion Y&R is home for Dilip and we warmly welcome him back. Dilip has been instrumental in shaping a few of our bigger brands in the past and is all geared up to doing so again. I am sure that with his wide experience and long association with Rediffusion –Y&R, he will add immense value to our clients.”
In his 18 year career in the advertising industry, Marathe has worked on brands such as Airtel, Maruti Udyog, CitiBank, Thomson Television, Eveready, Rediff.com, BPL Mots, BPL Television, GPI, Hindustan Petroleum, Tata Motors and Onida.
Rediffusion – Y & R Mumbai VP Neville Medhora added, “Dilip has a strong legacy of great creative work and fantastic relationships across clients. Dilip’s coming back on board, will further boost the creative quotient in Mumbai.”
Marathe said, “I am truly delighted to be back to where I belong. I am eagerly looking forward to working on the exciting repertoire of brands that the Mumbai office works on.”
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