Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 10 January 2008 – 23 January 2008.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Cera Sanitaryware | Mediacom | OMS | 50-70 million |
Deccan Chronicle | Sieger Solutions (in-house) | Maxus | 200 million |
Indian Premier League (IPL) | – | Group M | 250 million |
Creative | |||
| Asia Pacific Breweries (APB) | – | Leo Burnett (Mumbai) | NA |
| Fairever | Orchard | G3 (Grey) | 100 million |
| LG Electronics | Lowe | Rediffusion DY&R | 1.5 billion |
| Magic Moments (Radico Khaitan) | Bates David Enterprise | Saatchi & Saatchi (Delhi) | 250 million |
| Maya Academy of Advanced Cinematics (MAAC) | Akshara Advertising | McCann-Erickson | NA |
| Samsung GSM | Rediffusion DY&R | Cheil Communications | 350-400 million |
| Whirlpool (new business & washing machines, microwaves, air conditioners) | Draft FCB Ulka | Contract Advertising | NA |
Creative & Media | |||
High Street Crusies and Entertainment Pvt. Ltd. | – | Triton Communications | 100 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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