Mumbai: From birth to the most crucial phases of a person’s life, a father provides shade and support like a banyan tree in a family. No matter what, your dad will always be there in some corner, saying, “Beta, do you need something?”, sacrificing all his wishes just to make sure that their child is happy. There’s a saying, ”Father’s struggle is understood when we start earning ourselves”. So let’s celebrate and cherish the importance of our dads every day and not just on Father’s day.
Here’s how brands, institutions and companies have come forward to celebrate Father’s day through different means:
SBI Life:
This Father’s day, SBI Life’s #PapaHaiNa digital property appreciates and salutes every father who strives to rise above every challenge, never quits, and serves as an inspiration to his child/ren. The unwavering commitment of fathers for taking everything in their stride with confidence and discipline serves as a great example to their kids. Today, fathers are not just providers but increasingly playing the role of enablers, especially as the kids grow up. This approach has allowed fathers to better understand the younger generation kids, support their aspirations, and provide a sense of security both emotionally & financially.
SBI Life’s this year’s #PapaHainNaa digital film brings forth a father’s emotional self-realisation journey by showcasing how his qualities of perseverance and dedication are reflected in his child, underscoring the importance of the bond that fosters confident and responsible fatherhood.
Spykar:
Spykar, the iconic denim brand known for its commitment to style, quality, and innovation, is set to make this Father’s Day an extraordinary and unforgettable experience for fathers and their children. With its unique and heart-warming campaign, “JEANuineThankYou,” Spykar aims to recognise the remarkable sacrifices and unwavering support of fathers while forging a deeper emotional connection with its customers.
Fathers, often unsung heroes, rarely receive the credit they deserve for their relentless dedication and love. Understanding this, “JEANuineThankYou” carefully selected six cherished Spykar customers to participate in a truly touching initiative. These individuals were invited to express their heartfelt emotions about their fathers through personalised pre-recorded messages, allowing them to convey sentiments that often go unspoken in day-to-day life.
DOVE MEN+CARE:
Dove Men+Care, the globally loved men’s grooming brand, has made its debut in India, with a campaign showcasing a powerful message of transformative care for men. Additionally, celebrating the occasion of Father’s Day, the brand has released an engaging film that defies social stereotypes of masculinity with inspiring examples that redefine what it means to be a dad in the world today. By embracing care as its core principle, Dove Men+Care seeks to encourage young men in the country to embrace their emotional side and evolve beyond traditional definitions of masculinity.
Bharat Matrimony:
Bharat Matrimony, India’s biggest matrimony service, kickstarts the Father’s Day celebration with an ad, apologising to all fathers and beautifully portraying the father-daughter bond.
The ad is inspired from the insight that while fathers want their daughters to marry, they find it hard to see their little girls go away. It documents shots of emotionally overwhelmed fathers during ‘bidaai’, a ritual where brides prepare to move in with their new family after bidding their parents a bittersweet farewell. While some fathers put on a brave face to hide their tears, others are shown wearing a proud, teary-eyed smile. The video ends with an ‘apology’ from BharatMatrimony for finding daughters their perfect partners and, thus, being responsible for this bitter-sweet separation.
Licious:
What’s the genesis of a great-tasting mutton curry or mutton biryani? It all starts with the freshest of meat and the choicest of cuts that suit the recipe. Something that all fathers have been doing diligently all these years, wearing the badge of being a ‘Meat Expert’ & getting the best meat for their families. But now, with Licious putting in as much care and making it easier to get the right meat for your fav mutton dishes, it is time that Dads hang up their boots and pass on their badge of honour, even if begrudgingly. In true Licious style, the brand celebrates Father’s Day this year by apologizing to Dads everywhere, saying – sorry to steal your thunder, happy Father’s Day anyway! The quirky yet warm film is an ode to fathers for their kind caring ways in ensuring their families enjoy the tastiest, juiciest mutton dish every Sunday. Wondering what they would do now, the ‘retiring’ dads take a bite of the mutton biryani and, as they get lost in that moment of sheer bliss & taste, we wonder if they secretly agree with the newest meat experts in town – Licious!
AllThingsBaby:
AllThingsBaby, a premium curated platform for mother and baby products, has launched a new digital campaign #InItTWOgether to celebrate Father’s Day. The campaign celebrates and highlights the importance of equal parenting, inspiring new fathers to actively participate in sharing the responsibilities of raising a baby with their partners. This approach to parenting requires commitment and cooperation from both parents, and it can lead to happier, healthier, and more fulfilling family relationships.
AllThingsBaby has roped in doting dads, like D2C expert and a new father, Arjun Vaidya, entrepreneur & podcaster, Varun Duggirala, and more, to share a glimpse of their daily lives as equal parents and emphasising its importance in modern society through videos and static posts on Instagram, LinkedIn and YouTube.
Narayana Educational Institutions:
Honoring fathers across the world, the Narayana Educational Institutions have launched a new digital film titled -“Saluting the Silent Superheroes: Our Fathers”, showcasing the invaluable role of a father in a child’s life. Through the display of heartwarming moments, it attempts to celebrate the less-spoken, yet dedicated efforts made by fathers for their children. Right from holding the newborn child to enabling the kids to achieve their dreams, fathers do it all with sheer dedication and honesty. And this video is an ode to all such superheroes in the world.
Rage Coffee:
Rage Coffee has introduced a select range of the best coffee gifts to give your father on Father’s Day 2023!
1. Indulgence box – Rs 1549
Rage Coffee’s Indulgence box comes in a beautiful box and includes drinking chocolate, frother, an assorted sachet shot pack of ten, one caffeine almond bar, one coffee peanut bar, and chocolate oats cookies. For days when you need to stay caffeinated but also crave sweetness, the Indulgence Box is the way to go! There’s no right or wrong time for coffee.
2. Coffee o’Clock – Rs 799
Rage’s Coffee o’Clock gift box includes one Instant Coffee 50g (pick your favorite flavor), one caffeine almond bar, one coffee peanut bar & chocolate oats cookies. A special collection of Rage Coffee’s delicious bars paired with your favorite instant coffee.
3. Gift Box of 4: Rs 1699
Surprise your loved ones with an assortment of great coffee! It has four Instant Coffee jars (50g)- with the choicest pick of flavours. We call it the Rager’s Favourite Combo as it includes the following delicious flavours:
. Irish Hazelnut
. Creme Caramel
. Butterscotch Delight
. Dark Chocolate
4. Barista Box: Rs 1397
The best gift for any coffee lover! This be your own Barista box contains:
. The Signature mug from Rage Coffee featuring Virat Kohli and his signature.
. Premium Frother
. Instant Coffee jars (50g) (available in any of the nine flavours)
Motilal Oswal Financial Services Ltd:
Motilal Oswal Financial Services Ltd is set to captivate the world with its innovative Father’s Day campaign, #PapaDilSe. This audio-first initiative promises to revolutionise the way we celebrate and honour the extraordinary bond between fathers and children.
#PapaDilSe aims to touch the hearts of individuals from all walks of life, as the campaign’s poignant audio narratives resonate with diverse backgrounds and shared experiences. By tapping into the power of emotions, Motilal Oswal Financial Services hopes to create an unforgettable and transformative campaign, one that honours the remarkable bond between fathers and their children in a way never seen before.
In the spirit of celebrating fathers everywhere, Motilal Oswal invites individuals to share their own heartfelt stories and experiences on social media using the campaign hashtag #PapaDilSe, creating a global chorus of appreciation and love for fathers.
Oppo:
OPPO Find N2 Flip
The OPPO Find N2 Flip is the ideal smartphone with its compact size and larger cover display, this foldable smartphone allows your dad to easily access emails, texts, and browse the web without straining his eyes. It also offers super-fast charging technology. The foldable design also makes it easy for him to carry it in his pocket or bag when he’s on the move. The OPPO Find N2 Flip is priced at Rs 89,999, but you can take advantage of cashback and incentives to purchase it for as low as Rs 79,999 from your nearest OPPO store or Flipkart.
OPPO F23 5G
With its sleek design and powerful features, this smartphone is sure to make your dad feel special. The OPPO F23 5G boasts a long-lasting battery, thanks to its 5000mAh capacity and innovative charging technology. It charges up to 50 per cent in just 18 minutes, ensuring your dad never runs out of power. The device is also equipped with a Qualcomm Snapdragon 695 5G SoC, providing a smooth and lag-free experience. Whether your dad loves capturing memories or staying connected, the advanced camera setup and large storage capacity of the OPPO F23 5G have got him covered.ines style, functionality, and the latest technology. Priced at Rs 24,999, from the nearest OPPO store or Amazon.
SONY:
From immersive audio experiences to stunning visual displays and powerful entertainment devices, here’s a list of must-have Sony products that will elevate your Father’s Day celebrations.
1. WH-CH520 Headphones: 4,399 (TATA CLiQ LUXURY)
Give your dad the gift of exceptional audio with the Sony WH-CH520 headphones. These wireless headphones deliver high-quality sound and come with Bluetooth connectivity for hassle-free listening. With a comfortable over-ear design and long battery life, your dad can enjoy his favourite music, podcasts, or movies with utmost convenience and clarity.
2. WH-CH720N Headphones: Rs 9,799 (TATA CLiQ LUXURY)
Take your dad’s audio experience to the next level with the Sony WH-CH720N headphones. These noise-cancelling headphones provide immersive sound while blocking out external distractions. Equipped with Artificial Intelligence Noise-Cancelling (AINC) technology, your dad can enjoy his music or take calls without any interruptions. With a sleek and comfortable design, these headphones are perfect for long listening sessions.
3. WF-C500 Earbuds: Rs 5,599 (TATA CLiQ LUXURY)
For dads who are always on the move, the Sony WF-C500 earbuds are a perfect companion. These true wireless earbuds offer crystal-clear sound quality and come with a compact charging case. With Bluetooth connectivity and a secure fit, your dad can enjoy his favourite tunes while exercising, commuting, or relaxing.
4. BRAVIA 55X75L TV: Rs 67,440 (Amazon)
Upgrade your dad’s home entertainment setup with the Sony BRAVIA 55X75L TV. This 55-inch 4K LED TV delivers stunning visuals with vibrant colours and sharp details. With its Triluminos Display and HDR support, your dad can enjoy a lifelike viewing experience. Whether he’s watching movies, sports, or his favourite TV shows, this TV will provide him with immersive entertainment.
5. SRS-XE300 Speaker: Rs 12,157 (B&H Photo-Video-Audio)
Make your Father’s Day celebrations even more lively with the Sony SRS-XE300 portable Bluetooth speaker. This compact speaker delivers powerful sound and deep bass, perfect for creating a party atmosphere. With its long battery life and rugged design, your dad can take the music wherever he goes and enjoy uninterrupted fun.
6. ZV-1F Camera: Rs 40,910 (B&H Photo-Video-Audio)
For dads who love photography and capturing precious memories, the Sony ZV-1F camera is a fantastic choice. This compact and lightweight camera packs impressive features like a 20.1-megapixel sensor, 4K video recording, and advanced autofocus. With easy-to-use controls and excellent image quality, your dad can unleash his creativity and capture stunning photos and videos.
7. BRAVIA XR A80L OLED series: Rs 284,990 (ShopstSC)
If you want to go all out and truly spoil your dad, the Sony BRAVIA XR A80L OLED series TV is the ultimate gift. This premium television features an OLED panel that delivers deep blacks, rich colours, and exceptional contrast. With the Cognitive Processor XR and XR OLED Contrast technology, the A80L offers unparalleled picture quality and lifelike visuals. Your dad will be immersed in the action with stunning clarity and detail. Additionally, this TV includes Acoustic Surface Audio+ technology, which produces high-quality sound directly from the screen, creating a truly cinematic experience. With the BRAVIA XR A80L OLED series, your dad can enjoy his favourite movies, sports events, and TV shows in the best possible way, right from the comfort of his home. This TV is a testament to Sony’s commitment to innovation and providing the best entertainment experiences.
8. X82L 4K LED TV: Rs 87,390 (Smartprix)
Enhance your dad’s viewing experience with the Sony X82L 4K LED TV. This sleek and stylish television offers stunning visuals with its 4K resolution and HDR support. With smart TV capabilities, your dad can easily access his favourite streaming services and enjoy a wide range of content. From movies to sports events, this TV will bring entertainment to a whole new level.
Okinawa Autotech:
By choosing an electric vehicle, like those offered by Okinawa Autotech, India’s top electric two-wheeler manufacturer, you not only provide your father with an extraordinary experience but also contribute to reducing carbon emissions and promoting sustainable transportation. Believing in powering the change, the company manufactures scooters incorporated with the best in class technology and has recently launched the new and advanced version of its best-selling “Praise” platform, the Praise Pro and iPrase+.
Praise Pro
Engineered with a peak power of 2700W, top speed of 56 km/h, and a range of 81 km per charge, the Praise Pro comes equipped with FR- Disc and RR- Disc brakes and E-ABS with regenerative energy thereby improving energy efficiency. The scooter is powered by a 2.08 kWh detachable lithium-ion battery ensuring a reliable and long lasting performance. Blending comfort with technological advancements, the scooter offers a host of advanced offerings to its customers. The scooter comes with LED lights, providing enhanced visibility on the road. The stylish aluminium alloy wheels not only add to its aesthetics but also contribute to a smooth and stable ride.
Price- Rs 99,645.00 (Ex-showroom)
iPraise+
Built with style and features in mind, the iPraise+ comes equipped with E-ABS (Electronic- Assisted Braking System) with regenerative energy, Front- Hydraulic Telescopic, Rear- Double Shocker with dual tube technology. The scooter is loaded with features that ensure comfort, style, and safety. The iPraise + gets a detachable lithium-ion battery that takes 4-5 hours to charge and gives a range of 137km/charge.
Price- Rs 145,965.00 (Ex-showroom)
Leave a Reply