MAM
Reality TV mania grips China with ‘Wedding Race’
HONG KONG: The reality television bug is gradually biting viewers across Asia. In India, Zee’s reality TV channel was launched last month but Indian networks are still wary of reality shows, soaps. Now, China has jumped on to the reality bandwagon with the first overseas produced reality adventure game show.
Shot in November and December in Cairns and the Gold Coast in Australia, The Wedding Race (also known as Love You To Death) puts five romantically-linked couples against each other in a variety of extreme sports and challenges. At stake is a house in China.
The Chinese couples were selected after a search across the country for contestants. The bases for selection were personalities, athleticism and overall romantic chemistry. Real-life drama unfolded once the couples were separated (the male contestants were sent to Cairns while the female contestants went to the Gold Coast) for the duration of the production, having to perform daily challenges against each other.
In a few days, the show will be seen across China on a network of 20 leading terrestrial and city stations covering a potential audience of 750 million viewers.
An official release informs that losing or not completing a competition led to extreme public humiliation or physical penalties being sentenced to their partners, 1,700 kilometers away. The grand finale pit the men against each other in a gruelling, five discipline race in 38 degrees of heat (sand tobogganing, desert running, sea kayaking, ATV quad-bike racing and ocean swimming). Their partners (whom they had not seen for weeks) stood waiting at the finish line. The first to pass the post, into the arms of their partner, would win the house.
The show has been produced by Deansee Entertainment in association with Tourism Queensland and Guangdong Television, which offered their unyielding support to the production, and Branded Limited, which played an essential part in securing the corporate sponsorships.
The show’s concept was created by television producers Ken Lau and David Lee who are partners in Deansee Entertainment . The challenges were designed to take advantage of Queensland’s natural landscapes and dramatic backdrops. The producers also leveraged the extreme sports locales and establishments which have already gained popularity with visiting adventure-seekers.
Another innovation was the fact that the sponsors Coca Cola (China) and Siemens mobile had their products get naturally integrated into the show. In the heat, the need for the beverage conglomerate was made more than apparent. In the night the couples could chat and exchange pictures of the day’s activities via MMS with their new Siemens Mobile S57 phones.
Taking the lead on bringing Coca-Cola and Siemens to the show was Branded Limited, a Hong Kong-based regional Entertainment Marketing Company, who raised the required sponsorship and advised on all commercial issues throughout the production.
Speaking on the logic behind the initiative Executive Director of Branded Limited Jasper Donat said, “Sponsor assisted programming is a rapid growth market in Asia. As television stations tighten their acquisition budgets, it is independent production companies who can lose out. Sourcing funding through commercial partners is, therefore, a very attractive option.
Additionally, advertisers have a great opportunity to influence television content, and can actually enhance the offering to the viewer with relevance in an un-hostile environment.
In this case, The Wedding Race demonstrates the refreshing qualities of Coca-Cola and the new MMS features of the new Siemens S57 phone, says a press release. In many instances, this becomes a much more powerful presentation of the product and/or brand than more traditional advertising techniques. Moreover, commercial breaks are notoriously ‘times to make a cup of tea’ . However, product placement and usage oversteps this problem.”
Coca Cola has said that the association was an excellent fit as the spirit of optimism, confidence and positivity in the show are the same as the image & spirit of Coca- Cola.
In the show competitions included “as many times as you can” nose-touching amidst a skydiving freefall, simulated G-Force windmill parachute spins, swimming with hungry live sharks, bungee jump lake fishing, human target hillside water-sliding, hang-gliding bomb dropping, bungee go-cart dart-throwing, female ice-water barrel dipping, and live tad-pole mouth fishing.
Finally, Chinese viewers will also have the opportunity to be selected as contestants on the show’s second season through the show’s official SMS information service.
Also read
Indian networks still wary of reality TV shows and ‘soaps’!
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
-
e-commerce1 month agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
iWorld1 year agoKuku TV transforms India’s OTT space with vertical microdrama boom
-
News Headline1 year agoTRAI puts a ‘stop’ to unsolicited calls and messages
-
News Headline2 months agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
Comedy2 years agoTaarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes
-
MAM2 years agoOpenAI joins C2PA steering committee
-
News Headline2 years agoOdisha to host Ultimate Kho Kho Season 2 from December 24
-
News Headline1 year agoAbhishek Bachchan joins as co-owner of European T20 Premier League




