MAM
Raymond shows that Black is Back
MUMBAI: In every man’s wardrobe, his suits have a special place. They are nicely dry-cleaned, neatly hung and are properly matched with accessories from top to bottom. There is an extremely high possibility that in every man’s wardrobe, at least one of the suits (if not all) is a Raymond suit.
Incorporated in 1925, Raymond has always been known for its ‘the complete man’ tagline. However, sensing that the consumer has evolved and the market conditions have changed significantly, the brand hasn’t used the tagline in its communication since late 2015. Raymond has now adapted a new way of communicating with the audience with refreshed ads that don’t speak about being the perfect, sensitive, caring man anymore but talk more about dressing up for all occasions (summers, autumn) and being comfortable in what you wear and being a go-getter.
In its latest campaign, to push the boundaries/perception of black colour, Raymond has introduced its all-black collection with a film that’s quite unlike any fashion film you’ve ever seen. The 75-second online film is a poetic ode to black fabric that’s deep, raw and surprising with an unexpected revelation in the end. Raymond’s new collection is perhaps the most comprehensive range of black suiting fabric that’s ever been launched, with over 1000 styles that challenge the notion that black is uni-dimensional and boxed up.
Created by GreyWorldwide, the film delves into the versatility of black with slick fashion colliding with a narrative that’s just as intriguing as it is lyrical. The narrative has a consistent progression, building human attributes into the colour black and leading up to a striking touch of authenticity in the end.
The TVC features Jugpreet Bajwa, an Indo-Canadian singer and writer who’s visually impaired since the age of six months, talking about why black has more hues than one can imagine. It is this realisation — that the film is a visually impaired person’s interpretation of black – which makes it go beyond the domain of fictitious, glorified fashion and into a real journey inside the narrator’s mind.
Raymond head of marketing Madhu Dutta says, “People tend to take the colour black for granted as it is one of the most common colours and hence it’s difficult to create a communication for such a product.”
It took two and a half months for the brand and agency to get the casting right as it was an extremely special campaign for Raymond. Dutta mentions, “We made it very clear to the agency that the casting is very important as we want to talk about the entire narrative through the lens of somebody who understands and has different vocabulary about what black is. We didn’t want to just pick up somebody and ask him to pretend to be a blind man as it would make the entire communication very frivolous.”
Raymond will use a 360-degree marketing strategy for the campaign and it will run across television, digital, on-ground activation and OOH. The company will also leverage influencer marketing and cinema-advertising to promote the whole campaign.
Although Dutta didn’t wish to reveal the allocated budget for campaign, she did mention that this is an important campaign for Raymond as it is not just a product advertisement but highlights the entire black collection from the house of Raymond.
It is also learnt that there will be other initiatives in the next few months around the black theme which might not necessarily be on television.
Typically, for the brand, advertising expenditure on television is always higher than other platforms and since Raymond’s target audience is male, television plays an important role in the media mix. The brand usually divides its ad spends between news, sports and infotainment channels on television.
Today, when print and magazine shares are dying considerably, Raymond continues to consider it a good investment. Dutta says, “Fashion and lifestyle magazines are very important for us as we have premium consumers that like to look best. We also have our own editorial pieces in magazines about fashion and dressing up.”
Although the brand faces stiff competition from Van Heusen, Blackberrys, Arrow and Louis Philippe in the space, Raymond still commands a major share in the market. The brand is one of India’s, and the world’s, leading producers of worsted fabrics, claiming around 60 per cent of the Indian worsted suiting market and has a retail network of over 1000 stores across 400 towns in India.
Going forward, Raymond’s endeavour will be to focus on full wardrobe collection and accessories. The brand already has shoes, ties, socks, pocket squares and leather accessories including wallets and laptop bags along with suiting and shirting portfolio.
Lately a fair share of women are increasingly buying formal wear but Raymond does not plan on launching women’s ready to wear collection anytime soon.
Raymond is a major supplier to the global textile industry and provides fabrics and ready-to-wear garments to more than 50 countries, including Middle East, North America, Europe and Japan.
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Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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