MUMBAI: Ratna Widhani has been elevated to vice president, business operations at Dentsu’s Merkle Sokrati after a nearly two-year stint as associate vice president. With over two decades of experience in retail, ecommerce, and performance marketing, Widhani brings a potent mix of operational rigour and brand-building savvy to her new role.
Her career arc spans global and Indian heavyweights — from Nike and Timberland to Bata, Royal Enfield, and Vedix — where she has driven retail turnarounds and ecommerce sprints with enviable consistency. At Incnut Lifestyle, Widhani led ecommerce marketplace relationships, pushing toplines from Rs 10 crore to Rs 40 crore in a single year across Amazon, Flipkart, Nykaa, and more.
She has also helmed business strategy and marketplace growth at brands like Age Ayurveda and National Geographic’s travel gear, fine-tuning delivery timelines, catalogue hygiene, search marketing, and margin optimisation. Her P&L grasp is rooted in years of retail buying and merchandising leadership, from launching CAT footwear across India to running the Rs 250-crore Power brand portfolio for Bata.
Widhani, an IIM Ahmedabad-certified ecommerce strategist, now shoulders broader responsibilities across Dentsu’s digital commerce clients. With a strategic eye on Amazon ecosystems, D2C scaling, and agile operations, she’s poised to push the growth lever harder in her new capacity.
Outside boardrooms, she’s a budding writer, culinary enthusiast, and proud mum to a pre-teen artist.
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