MUMBAI: She’s got the moves and now the macros to match. Rashmika Mandanna has been unveiled as Isopure’s first-ever brand ambassador in India, bringing star power to the brand’s stripped-down, zero-fluff approach to fitness. The global Zero/Low-Carb protein supplement brand has launched its new campaign, “Everything You Need, Nothing You Don’t,” putting the spotlight on clean-label nutrition and mindful wellness. And with 25g of protein per serving, zero carbs, zero sugar, zero fat, and no artificial additives, Isopure’s unflavoured whey isolate is walking the talk.
Loved for her vibrant energy and grounded approach, Rashmika isn’t just the face of the campaign, she’s the poster girl for clean choices. “Fitness, to me, is not about extremes, it’s about consistency,” she said. “Isopure fits effortlessly into my life, no gimmicks, no excess.”
Glanbia Performance Nutrition, general manager, south Asia Sumit Mathur said Rashmika embodies Isopure’s ethos of purity, simplicity, and quality. “She’s focused, mindful, and uncompromising just like an Isopure consumer,” he added.
To drive home its point, Ispore is rolling out the ‘Purity Challenge’, featuring two demo tests ISOFOAM and ISOMIX designed to highlight the product’s superior formulation and unmatched solubility.
The association aims to connect with a new generation of conscious consumers who are done with overhyped nutrition and ready to embrace ingredient integrity. As Rashmika puts it, “Wellness isn’t about excess, it’s about clarity.”
With this campaign, Isopure is challenging Indian consumers to read the label, trust the science, and choose quality over clutter, one scoop at a time.
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