Brands
Rajiv Singh joins Haldiram’s as Vice President – Head of Marketing & Growth for its QSR Business.
Noida: Haldiram’s has tapped a seasoned brand builder to sharpen its quick-service ambitions. Rajiv Singh has joined the snacks-to-sweets giant as vice president and head of marketing and growth for its QSR business, signalling a sharper, more aggressive play in organised food retail at home and overseas.
Singh announced the move on LinkedIn, calling Haldiram’s “an extraordinary legacy in Indian food and hospitality” and adding that he looks forward to “driving brand-led growth, accelerating the QSR business, and building scalable, consumer-first marketing engines in partnership with the leadership team.” He described himself as “grateful for the trust” and “excited about the journey ahead.”
The appointment places a 15-year marketing veteran at the helm of one of India’s most recognisable food brands as it seeks to deepen its presence in quick-service restaurants, digital commerce and international markets. Singh’s mandate covers brand strategy, growth marketing and expansion of the QSR footprint across India and overseas.
Before Haldiram’s, Singh spent nearly four years at ITC Limited as head of growth and marketing for ITC Food Tech, where he worked on building cloud-kitchen domains and digital-first food ventures. His tenure saw influencer-led campaigns, café launches and celebrity-backed digital promotions for ITC Sunfeast Baked Creations, including collaborations with cricketer Shreyanka Patil and brand integrations with RCB players on delivery platforms such as Swiggy.
Earlier, Singh served as head of brand marketing and strategic alliances at Happilo International, steering D2C expansion, portfolio management, new product launches, ecommerce growth and high-visibility sports partnerships, notably the brand’s title sponsorship association with Rajasthan Royals. Campaigns during this period leaned heavily on influencer marketing, digital content and cross-platform brand collaborations.
His longest corporate stretch came at Blackberrys Menswear, where he rose from brand manager to manager retail marketing over three and a half years. There, Singh worked on brand identity changeovers, seasonal launches and trade shows, and helped grow the company from Rs 443 crore to Rs 1,000 crore within 30 months, according to his profile. He launched Knitalia Khaki, billed as India’s first 100 per cent cotton knitted trousers, and created the intellectual property “India Khaki Week,” a campaign credited with boosting khaki sales by 339 per cent and increasing footfall by 173 per cent. Key partnerships included the film *Race 3* as style partner featuring Salman Khan, the Distinguished Gentleman’s Ride and multiple regional campaigns. He also oversaw the creation of sub-brands such as Blackberrys HOB, Blackberrys Casuale and Urban Blackberrys.
Singh’s earlier career spans agency and retail heavyweights. At Cheil Worldwide, he worked as associate account director handling retail visual merchandising for Samsung India Electronics across north India, managing operations in more than 18,000 stores including over 300 Samsung cafés and 250 Samsung digital plazas, and supervising teams of 350-plus associates during flagship device launches from the Galaxy S and Note series to the Z line. Before that, at Spencer’s Retail, he served as assistant manager marketing overseeing eastern Uttar Pradesh operations, managing in-store communication across nearly 3.93 lakh square feet and conducting the retailer’s first third-party funded “Shopping Carnival” campaign. The region, his profile notes, was EBITDA positive during his tenure.
Across roles, Singh’s experience cuts across FMCG, retail, fashion, consumer durables, digital, ecommerce and D2C, with competencies ranging from brand building and media buying to influencer management, visual merchandising, store design, capacity planning and intellectual-property creation.
For Haldiram’s, the hire is less a routine executive shuffle and more a statement of intent. With organised QSR competition intensifying and consumer attention fragmenting across screens and storefronts, the company is betting on marketing muscle and digital fluency to stay ahead. Singh arrives with a résumé built on scale, speed and spectacle. The brief is clear: grow fast, grow wide and make the brand impossible to ignore.
Brands
Delhivery chairman Deepak Kapoor, independent director Saugata Gupta quit board
Gurugram: Delhivery’s boardroom is being reset. Deepak Kapoor, chairman and independent director, has resigned with effect from April 1 as part of a planned board reconstitution, the logistics company said in an exchange filing. Saugata Gupta, managing director and chief executive of FMCG major Marico and an independent director on Delhivery’s board, has also stepped down.
Kapoor exits after an eight-year stint that included steering the company through its 2022 stock-market debut, a period that saw Delhivery transform from a venture-backed upstart into one of India’s most visible logistics platforms. Gupta, who joined the board in 2021, departs alongside him, marking a simultaneous clearing of two senior independent seats.
“Deepak and Saugata have been instrumental in our process of recognising the need for and enabling the reconstitution of the board of directors in line with our ambitious next phase of growth,” said Sahil Barua, managing director and chief executive, Delhivery. The statement frames the exits less as departures and more as deliberate succession, a boardroom shuffle timed to the company’s evolving scale and strategy.
The resignations arrive amid broader governance recalibration. In 2025, Delhivery appointed Emcure Pharmaceuticals whole-time director Namita Thapar, PB Fintech founder and chairman Yashish Dahiya, and IIM Bangalore faculty member Padmini Srinivasan as independent directors, signalling a tilt towards consumer, fintech and academic expertise at the board level.
Kapoor’s tenure spanned Delhivery’s most defining years, rapid network expansion, public listing and the push towards profitability in a bruising logistics market. Gupta’s presence brought FMCG and brand-scale perspective during a period when ecommerce volumes and last-mile delivery economics were being rewritten.
The twin exits, effective from the new financial year, underscore a familiar corporate rhythm: founders consolidate, veterans rotate out, and fresh voices are ushered in to script the next chapter. In India’s hyper-competitive logistics race, even the boardroom does not stand still.
Brands
Brnd.me enters Europe as haircare brands power global expansion
Bengaluru: Brnd.me, the global consumer brands company formerly known as Mensa Brands, has entered the European market following strong momentum across the Middle East, the United States and Canada.
The company has launched across the UK, Germany, France and Spain, with plans to expand into Italy, the Netherlands and Poland over the next year. The push is being led by its haircare and aromatherapy brands, Botanic Hearth and Majestic Pure, marking Brnd.me’s first structured expansion into Europe.
The European beauty market represents a total addressable opportunity of over $4 billion across haircare and aromatherapy, supported by high digital adoption and demand for accessible, performance-led products.
Brnd.me’s hair care and aromatherapy business currently operates at an annual run rate of around $6 million, with Botanic Hearth and Majestic Pure delivering roughly 10 per cent month-on-month growth, driven by expansion and rising repeat demand.
To support regional growth, the company has appointed a general manager based in Germany and is evaluating investments in warehousing and local team expansion.
Early traction has been strong. Within weeks of launch, Botanic Hearth’s rosemary hair oil ranked among the top five hair oils in Germany, signalling strong consumer pull in a competitive market.
Brnd.me founder and chief executive officer Ananth Narayanan, said Europe represents the next phase of the company’s international strategy. He added that the European business is expected to scale to a $10 million annual run rate by the end of 2026, with long-term ambitions to reach $60 million over the next six years.
The company’s Europe strategy centres on digital-first distribution, repeat demand and TikTok-led discovery, alongside direct-to-consumer expansion to strengthen brand equity and margins.
The move also aligns with growing EU–India trade engagement, supporting long-term sourcing and cross-border supply chains.
Brands
TechnoSport taps quick commerce with launch on Slikk’s 60-minute platform
NATIONAL: TechnoSport has launched on Slikk, the ultra-fast fashion app offering 60-minute delivery, as the activewear brand accelerates its push into quick commerce to capture Gen Z and young millennial shoppers.
The debut brings more than 150 high-performance styles to Slikk’s platform, with an average selling price of Rs 450, expanding TechnoSport’s reach across over 80 pin codes.
The partnership follows strong momentum for TechnoSport across Q-commerce channels, where the brand has recorded around 60 per cent volume growth over the past six months. The company expects quick commerce to contribute nearly 20 per cent of its revenue in the coming years as hyperlocal delivery gains scale.
Slikk, which recently raised $3.2 million in seed funding led by Lightspeed, has rapidly gained popularity among youth consumers seeking speed, trend relevance and impulse-led shopping experiences.
Activewear remains one of Slikk’s fastest-growing categories, driven by shoppers increasingly treating fitness-led fashion as an everyday essential. The platform has reported a 30-fold year-on-year increase in items sold, reflecting rising demand for performance wear that blends comfort with style.
TechnoSport chief executive officer Puspen Maity, said the collaboration would help the brand engage more closely with young consumers whose fashion choices are shaped by instant needs and lifestyle aspirations. He added that rapid delivery bridges the gap between intent and purchase, allowing shoppers to access activewear exactly when they want it.
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