Mumbai: PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, and SQREEM Technologies, a leading provider of advanced data analytics and artificial intelligence solutions, have announced a strategic partnership to deliver AI-powered insights to advertisers programmatically, through PubMatic’s Connect.
Connect is PubMatic’s audience solution, which allows advertisers to engage audiences through privacy-compliant solutions that perform — without relying on third-party cookies or outdated strategies.
SQREEM’s AI-powered analytics platform provides advertisers with unparalleled insights into consumer behaviour, allowing them to create highly targeted advertising campaigns that deliver better ROI and improved customer engagement. A pure AI company, SQREEM is one of the world’s largest digital behaviour aggregators that combines deep market insights with cookie-free high-precision media targeting.
SQREEM enables clients to map highly granular activities inside their target markets and convert those insights into targetable media segments. The outcome leads to significantly heightened media ROIs, impact on sales, market share, and other business objectives.
All of this is done leveraging the world’s largest behavioural knowledge base, coupled with next generation artificial intelligence. The entire process is 100% cookie-free and GDPR compliant.
“We are delighted to partner with SQREEM to provide our customers with access to cutting-edge data insights,” said PubMatic director – addressability APAC Brandon Lee. “SQREEM’s AI-powered analytics platform can enhance advertisers’ ability to create highly targeted campaigns that deliver better results and improved customer engagement.”
“At SQREEM, we are committed to providing our customers with the most advanced data insights possible,” said SQREEM CEO Ian Chapman-Banks. “We are excited to partner with PubMatic to make our data available through PubMatic’s Connect, providing advertisers with the tools they need to succeed in today’s highly competitive advertising landscape.”
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