MAM
Publicis Groupe India and DIF launch report: ‘Decoding ONDC – Perspective for Marketers’
Mumbai: Publicis Groupe India and Digital India Foundation (DIF) have launched their insightful report ‘Decoding ONDC-Perspective For Marketers’ in Oberoi, Gurugram with top leaders from various corporations in addition to the Publicis Groupe India leadership team.
This report is the first of its kind rich reference material for the C-suite and brand leaders on preparedness and transition to the ONDC (Open Network for Digital Commerce) age of commerce.
The forecasted reach of the ONDC network over the next five years is 250 million buyers by 2027 and a geographic footprint of 75 per cent pin codes in India. Long-tail local neighbourhood supply for categories, including grocery, fashion, home handicrafts, flight tickets, and insurance, among others will be available on ONDC.
ONDC in addition with Open Credit Enablement Network (OCEN) and Account Aggregators would transform the supply chains and lending operations of retailers, wholesalers and logistics operators in India. Due to investments in digital public infrastructure, more than 2 million retailers are expected to be enabled with the e-commerce landscape. ONDC will be one of the core parts of comprehensive reform of digital markets in India in a fair, open and transparent manner.
In a Publicis survey done involving the C-suite and top executives, as many as 91 per cent of respondents reported that ONDC is relevant to their business while 82 per cent of respondents cited increased customer reach. 64 per cent of respondents cited product discoverability and 64 per cent saw reduced dependence on large marketplace providers as the benefits of ONDC. 18 per cent respondents have already started integrating with ONDC.
Consumer packaged goods were the most advanced when it came to awareness of ONDC. Banking and financial services, travel, transport and logistics, food services and hospitality are the other industries who are making ONDC part of their growth strategy.
The launch event had a great line of speakers including Publicis Groupe South Asia CEO Anupriya Acharya, ONDC board member and Digital India Foundation co- founder and head Arvind Gupta, and Performics India CEO Lalatendu Das.
The highlight of the evening was an engaging panel discussion on ‘Industry Expectations & Preparedness’ featuring Nestlé India chairman & managing director Suresh Narayanan, PepsiCo president-India region Ahmed ELsheikh, NIVEA India managing director Neil George, and Arvind Gupta. Publicis Groupe India CEO of digital technology business & executive sponsor for commerce D2C Amaresh Godbole moderated the discussion. The view among many of the panelists was that a lot would depend on the smooth rollout of ONDC, how it augments the current digital commerce landscape and how the consumer interfaces with it.
However, the scope for ONDC is huge as in India the digital sales is still only 7.8 per cent of the total retail sales; versus 46.3 per cent in China and 36.3 per cent in the UK.
Gupta said, “The joint report with Publicis highlights the vast potential of ONDC and enabling digital public infrastructure for SMEs, local neighbourhood stores and brand leaders and how it will revolutionise the e-retail, e-transactions, and logistics domains and offer more value for consumers. The report is packed with new insights and information; it helps the MSMEs owners, local shopkeepers, C-suite and top executives to re-imagine the e-commerce landscape and pivot to new opportunities. The report launch event opened up dialogue and exchange of ideas with various stakeholders on the possibilities presented by ONDC and how companies, small business owners and civil society can best leverage them.”
Das, of Performics India said, “ONDC opens up exciting and innovative avenues for marketers to drive e-commerce in India. During our research, we found general optimism towards ONDC. While the jury is still out on how quickly ONDC can attain economies of scale, many of the marketers we spoke to, have started making calculated bets. In the report, we have outlined a structured approach for marketers to get the best out of their ONDC investments. In Publicis Groupe, we are keenly observing developments on ONDC and the e-commerce landscape in general to bring the latest insights to our clients.”
Acharya said, “Pivoting to commerce capabilities is a top priority for us. Our focus in recent months has been to gear our vast pool of commerce specialists, to help our clients prepare and deliver for ONDC. UX for search-based app navigation, content and taxonomy best practices for product discoverability, technology know-how to build on the Beckn protocol, the right data architecture to manage and turn first party data into insights, and store operations for smooth last mile delivery are just some of the things that our teams have been skilled for.”
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
-
e-commerce1 month agoSwiggy Instamart’s GOV surges 103 per cent year on year to Rs 7,938 crore
-
iWorld1 year agoKuku TV transforms India’s OTT space with vertical microdrama boom
-
News Headline1 year agoTRAI puts a ‘stop’ to unsolicited calls and messages
-
News Headline2 months agoFrom selfies to big bucks, India’s influencer economy explodes in 2025
-
Comedy2 years agoTaarak Mehta Ka Ooltah Chashmah celebrates 4,000 episodes
-
MAM2 years agoOpenAI joins C2PA steering committee
-
News Headline2 years agoOdisha to host Ultimate Kho Kho Season 2 from December 24
-
News Headline1 year agoAbhishek Bachchan joins as co-owner of European T20 Premier League




