MUMBAI: Home got poetic this week as Interio by Godrej teamed up with celebrated storyteller Priya Malik to turn furniture into feelings and design into dialogue.
At the launch of its sprawling new 22,000 square feet, experiential flagship store in Vikhroli, Mumbai, the brand deepened its ‘Moments that matter’ campaign with Malik’s moving spoken-word piece “Ghar, Ghar Jaisa Hota Hai.” True to her evocative style, the poet painted scenes that every homebody knows by heart: that quiet cup of morning coffee, the chatter around a dining table, or the comfort of simply belonging.
Speaking on the collaboration, Interio by Godrej head of integrated marketing and communications Reshu Saraf said, “Our campaign ‘Moments That Matter’ shifts the conversation from furniture as mere utility to pieces that help nurture genuine connections both with ourselves and with our loved ones. We’re delighted to have Priya Malik take this thought a step further through her poetic narration, which beautifully captures the emotions and everyday moments that make a house truly feel like home…”
The collaboration, conceptualised by Contract Advertising, extends beyond words, it’s a celebration of spaces that hold life’s small, significant stories. The new store, anchored in Godrej’s century-old design legacy, blends nostalgia and modernity with curated look books, an archive gallery, and even a Mangrove kitchen café inspired by Vikhroli’s lush biodiversity.
Visitors also got a taste of Indian craftsmanship through collaborations with artisans and design studios including Adigami Studio by Aditi Anuj, BR Pandit, Cane Concept, Heirloom Naga, Makaan by Tahir Sultan, Oorja, Sirohi and Svabhu Kohli. The event also featured a fireside chat with designer David Abraham on Bauhaus’ influence in India and an immersive digital experience by Aaron Myles.
With plans to open 500 new stores by FY29, Interio by Godrej seems set to shape not just homes, but the moments that make them truly matter.
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