NEW DELHI: Prega News has launched its latest TVC featuring newly-signed brand ambassador Anushka Sharma. In the film themed #PregaNewsMeansGoodNews, Sharma talks about that special moment when one starts caring more for someone else in their life. And that moment comes with Prega News. There are also several instances when one hears mothers say – “You will understand when you become a mother.” And Sharma is seen reminiscing about the same in the ad.
This TVC is the latest in the brand’s social-message evoking films on celebrating moms, gender equality, equality of the motherhood experience for all, and a series of films involving fathers in the parenthood journey. The brand also recently celebrated 10 years with several short films centered on the special moment when couples find out they’re expecting.
Mankind Pharma CEO Rajeev Juneja said, “We are extremely proud to welcome Anushka Sharma to the Prega News family and we wish her all the best for the road ahead. With this TVC, we hope to touch the chords that bind a mother and child together, while celebrating the key message, #PregaNewsMeansGoodNews, as we have been delivering this good news to women for over 10 years now.”
The film is ideated and produced by ADK Fortune and is being amplified by Team Pumpkin, who were recently awarded the digital mandate for Prega News.
Prega News, which enjoys 80 per cent market share in India, has always been at the forefront of roping in celebrities soon after their pregnancy announcement and the latest TVC also features an A-lister mom-to-be. In the past, the brand has enjoyed a long association with Kareena Kapoor Khan, who starred in many of its videos. Prior to that, Prega News had on board Shilpa Shetty, and for social messaging campaign #ImWithYellow, the brand collaborated with Neha Dhupia, Soha Ali Khan, Priyamani, Karan Mehra, Mahhi Vij and many others.
Leave a Reply