MUMBAI: Powering devotion with a human touch, Polycab is lighting up Mumbai’s ganesh utsav with installations that go well beyond wires and cables.
This year, the brand has shifted gears from product promotions to people-first gestures, creating comfort zones, safety watch towers and breezy walkways at two of the city’s biggest festive hotspots, Lalbaugcha Raja and Juhu Beach.
At Lalbaugcha Raja, where queues stretch for hours, Polycab has turned a regular bus stop into a “comfort zone” with mobile charging points and sheltered spaces offering respite from the city’s muggy weather. Devotees also find an experiential walkway with Polycab fans for a refreshing darshan route, and even a dedicated rest zone for Mumbai police personnel keeping the crowds in order.
Meanwhile at Juhu Beach, a prime immersion site, Polycab’s branded safety watchtowers are helping authorities monitor the massive gatherings, adding an extra layer of security to the celebrations.
“Ganesh Chaturthi is about unity and devotion. With these installations, we want to offer comfort and care to communities, going beyond products to build meaningful connections,” said Polycab India Ltd, senior vice president, brand & marcom, Shwetal Basu.
The initiative doesn’t stop in Mumbai. Pune is set to see branded gates and banners at major pandals, while Hyderabad’s Khairatabad ganesh pandal will feature a Polycab-branded police booth with water and charging facilities, along with a striking LED arch for devotees.
From Puri’s rath yatra to ganesh utsav in Mumbai, Polycab has been steadily building a reputation for festive connections powered by care, not cables.
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