MUMBAI: Paras Desai, executive director of Wagh bakri tea group, has been elected chairman of the Federation of All India Tea Traders’ Association (FAITTA), the apex body representing tea traders nationwide.
Wagh Bakri director Vidisha Desai, joins the executive committee, reinforcing the group’s influence in the sector.
A fourth-generation entrepreneur, Desai has been with Wagh Bakri since 1993, transforming it into one of India’s largest packaged tea businesses, present in 24 states and exporting to over 60 countries. He spearheaded initiatives such as NABL-accredited in-house testing labs, instant tea premixes, wellness blends, and the Wagh Bakri Tea Lounges, while modernising operations and building a robust retail network.
“The tea industry is evolving fast, shaped by consumer tastes and challenges like climate change,” said Desai. “I look forward to working with members, government, and regulators to strengthen the category and tackle emerging opportunities and hurdles.”
Desai also serves as president of the Western India Tea Dealers Association. He holds a diploma in management studies from Ohio State University and is a skilled tea taster with over 30 years of experience. He champions corporate social responsibility initiatives, particularly in women’s empowerment, education, and rehabilitation.
Founded in 2014, FAITTA unites traders across India to address auctions, wholesale and retail trade, packaging, warehousing, and exports. It promotes compliance with food safety standards, including FSSAI residue norms, and advocates for transparency in auction practices.
Wagh Bakri Tea Group, established in 1892, has an annual turnover of Rs 2,000 crore, distributes over 50 million kilograms of tea, and is one of India’s most trusted and widely consumed tea brands.
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