MUMBAI: Pantaloons just got its perfect fit and it’s none other than Samantha Ruth Prabhu. The fashion icon and actor has joined as the brand’s first-ever ambassador, marking a stylish new chapter in Pantaloons’ journey towards trend-forward, self-expressive fashion. To celebrate the partnership, the brand has unveiled its festive campaign, ‘Spark Your Imagination’, which urges modern India to dream, create and flaunt their unique style. The campaign captures Pantaloons’ mission to move fashion beyond fabric making it about play, personality, and fearless creativity.
“Spark Your Imagination is more than a festive campaign, it’s the start of a new chapter for Pantaloons,” said Pantaloons and Ownd! CEO Sangeeta Tanwani. “Samantha embodies exactly what fashion stands for today confidence, versatility, and experimentation.”
Echoing the sentiment, Samantha Ruth Prabhu said, “Fashion to me is self-expression, and Pantaloons aligns perfectly with that belief. The campaign celebrates confidence and creativity values I deeply connect with.”
Known for her bold fashion choices and effortless glamour, Samantha mirrors Pantaloons’ ethos of being chic yet comfortable, a style muse for the modern Indian shopper who isn’t afraid to stand out.
The festive film for ‘Spark Your Imagination’ is a visual feast from shimmering lanterns to blooming flowers, it paints a world where every corner sparks a new idea for self-expression. Conceptualised by Teresa Sebastian and Dimple Parmar of Talented, the campaign celebrates individuality: “Style is one size fits one. Every piece of clothing is a spark, waiting to be made your own,” they said.
Rolling out across television, digital, social media, and in-store experiences, the campaign brings Pantaloons’ new proposition to life that fashion isn’t just about what you wear, but what you create.
Because this festive season, Pantaloons isn’t just setting trends, it’s sparking imaginations.
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