MUMBAI: This exam season, Oswaal Books is asking parents one simple question, “Aaj din mein kitna muskuraye?” The learning brand’s new heartwarming campaign shines a light on the emotional rollercoaster students experience behind every report card.
Narrated by actor, writer, and poet Piyush Mishra, the short film captures the silent struggles children face, from performance pressure and peer comparison to parental expectations and teenage anxieties. Beneath every late-night study session lies an untold emotional story, and Oswaal Books wants parents to notice it.
With its powerful message, “While we check our children’s marks, let’s also remember to check their smiles,” the film invites parents and teachers to rethink what success truly means.
Speaking about the campaign, Oswaal Books CEO Prashant Jain said, “Every exam season, we see children preparing, but behind their determination lie emotions they don’t always share. This film reminds us that marks are only one part of a child’s journey. A confident and happy child performs better not just in one exam, but in life.”
Launched ahead of Children’s Day, the campaign aims to spark conversations around emotional well-being and holistic learning. Staying true to its mission of making education simpler and more student-friendly, Oswaal Books encourages families to celebrate effort, resilience, and joy, not just academic results.
The film will run across digital and social media platforms, alongside community initiatives designed to help parents connect more empathetically with their children. Because sometimes, the brightest report card is the one with a genuine smile.
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