MUMBAI: Some matches are made in heaven; others are brewed in Tulsi. Organic India announced on 19 May 2025 its brand partnership with cricket legend Sachin Tendulkar. The move blends the brand’s deep legacy in sustainable living with the enduring credibility of one of India’s most respected icons.
Known for championing organic living for over 25 years, Organic India has carved its niche through signature products like Tulsi Green Tea, Hibiscus and Chamomile infusions, and herbal supplements crafted with whole, natural ingredients. The company sources its raw materials directly from thousands of farmers and promotes eco-conscious farming practices that impact both livelihoods and the environment.
In 2024, Organic India was acquired by Tata Consumer Products Limited (TCPL), adding momentum to its distribution goals. The acquisition aimed to unlock synergies using TCPL’s robust retail network across domestic and global markets. The partnership with Tendulkar is Organic India’s latest brand move under the TCPL umbrella.
“Sachin Tendulkar’s determination to excellence and integrity mirrors with the brand’s unwavering commitment to deliver high-quality, trusted, organic products”, read the company’s statement. “With this natural alignment of shared values and vision, Organic India aims to deepen consumer trust, inspire brand love, and reinforce its position as a pioneer and one of the most trusted organic brands in the country”.
The brand continues to lead conversations on sustainable living, with an extensive portfolio across herbal supplements, teas & infusions, and organic packaged foods. The collaboration with Tendulkar is set to expand both visibility and credibility in the health and wellness space.
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