MAM
Oppo plans marketing blitz for ICC WT20
MUMBAI: The official global partner of ICC in the mobile category for four years Oppo Mobiles has announced a 360-degree marketing campaign to drive the fever of cricket to new heights. With these initiatives, Oppo is bringing cricket fans closer to all the excitement and action on ground, offering them a chance to witness the matches live.
The marketing campaign aims to take the spirit of cricket to the nook and corner of India reaching out to every individual cricket fan. It is an online and offline (in stadium) approach targeted at an audience hooked to T20 World Cup through digital platforms and present in the stadium respectively.
Under this campaign, Oppo has also come out with the Oppo F1 ICC WT20 limited edition phone. It is a one of its kind limited edition product designed especially for the T20 Cricket World Cup and is an extension of the successful Oppo F1, a delight for selfie lovers.
Commenting on the marketing campaign, international mobile business Oppo global VP, MD and Oppo India president Sky Li siad, “We at Oppo Mobiles value our consumers and their passions. Cricket is a passion in India for millions of viewers and this 360-degree campaign is an initiative to bring together these cricket fans and cheer for India. Oppo wants to join in the cricket fervor by giving people a chance to watch their favorite team play live.”
In Stadium initiatives:
Toss O-Fans: Under this initiative, Oppo will send Oppo fans from #WT20SelfieExpert contest, an online selfie campaign, to join the TOSS session for each World T20 match. The winner will get a lanyard for temporary ground access. A Selfie with both captains and the picture will be taken by the ICC Getty Images photographer. The toss mascot will carry the specially minted coin to the wicket, which will be provided by the ICC venue sponsorship manager who will walk the mascot to the wicket. The mascot will then hand over the coin to the match referee (camera coverage) and then step back.
OLLIE Walking Around: OLLIE, the mascot of Oppo , will be a source of entertainment this World Cup T20. 15 OLLIES will be walking in the concourse, and 5 in the stands. They will be engaging with the audience while holding a selfie stick and taking selfies with audience.
Match Partner Day: Oppo is also the official match partner for the following matches:
• New Zealand Vs. India match, 15th March, Nagpur
• Pakistan Vs. Q1A, 16th March, Kolkata
• Australia Vs. New Zealand, 18th March, Dharamsala
• Sri Lanka Vs. England, 26th March, Delhi
As the official match partner, a designated sponsor representative from OPPO can present the “Man of the Match” award.
Oppo Moment: A consumer engagement initiative – the audience will be joining an online selfie contest and uploading a selfie. Oppo will choose 3 winners and the winner selfies will be showcased on the sight- screen at few times during the duration of the match.
VIP Hospitality Room: Oppo will be facilitating 18 charging stations across Mohali, Mumbai, Dharamsala, Kolkata, Delhi, Bangalore, Nagpur along with 6 umbrellas for each stadium for media usage.
ICC Truck Tour:
Oppo was also recently a part of the ICC- UNICEF’s Swachh Clinics initiative where underprivileged kids got a chance to click selfies with the ICC World Twenty20 2016 Trophy.
Apart from the above, Oppo also has 2 selfie stations in each stadium (concourse); 1 phone model for each stadium, on-ground (product placement); branding exposures – 3D Mat, Stump, Telescope flag, Billboard, Background (Media Interview), Replay screen, Perimeter Boards, Sight Screen, Boundary Rope, 4/6 placard and Bam Bam stick distribution.
Online campaigns:
#WT20SelfieExpert: A microsite will be hosted on the Oppo website and audiences can participate by uploading their selfies on Facebook and Twitter with#WT20SelfieExpert. Winners will be selected randomly and declared on them icrosite and Oppo Official Facebook and Twitter page. The winners will have a chance to either be a part of Toss O-Fans, or have his/her selfie chosen for Oppo moments, win ICC WT20 limited edition F1 phones or receive VIP tickets for the World cup finals.
Oppo Shot of the Day and Daily Show in association with ICC: Oppo branded section titled ‘Oppo shot of the Day’ within the Gallery page on the ICC website. The images will sit on an Oppo branded page and will be promoted across ICC digital social media platforms.
An ‘Oppo shot of the day’ section will be included on ICC’s daily show on cricket. This show will be promoted on ICC digital/social assets. The ‘daily show’ focuses on content filmed behind the scenes at the event.
College Campaign: Oppo is organizing a college campaign which will be running from15 March to 3 April, in Delhi, Mohali, Mumbai, Bangalore, Kolkata, Chennai, during the ICC World T20. Students will gather in a college venue and have a chance to watch live cricket together. They could also experience Oppo products and win lovely goodies by joining cricket quiz session.
Retail campaign
Starts from 1 March to 25 March. All customers of Selfie Expert Oppo F1 stand a chance to win tickets for the WT20 final.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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