MAM
On Earth Day, brands rally around our Blue Planet
MUMBAI: Every year, 22 April is celebrated as Earth Day all over the world. The practice dates back to 1970, when scores of people took to the streets on this day in protest of the negative impacts of 150 years of industrial development. With the world reeling under a global health crisis, this day is a reminder that everyone can contribute to a better, safer, and consequently healthier planet.
Ahead of World Earth Day, several brands launched campaigns and even new products to demonstrate their support for the environment:
The Google Doodle
Search engine Google on Thursday marked the annual Earth Day through a video doodle on its home page highlighting how everyone can plant the seed to a brighter future—one sapling at a time. The film shows how just one sapling planted by each of us can turn into a forest of trees, even outliving the humans who planted them. The underlying message is: ‘This Earth Day—and everyday—we encourage everyone to find one small act they can do to restore our Earth. It’s bound to take root and blossom into something beautiful.’
MTV says ‘Using Plastic is a Crime’
MTV India launched a new satirical film ahead of World Earth Day 2021 giving out a powerful message that “Using Plastic is a Crime” and people who continue to use plastic carelessly, without any thought, should be treated on par with criminals. The film opens to a setting of a potential crime scene, where a masked killer is all set to choke a man with a plastic sheet. Much to the victim and the killer’s surprise, the police arrive at the scene, leading on to an unexpected discourse by the cop on the evils of using plastic, rather than focusing on the crime itself. It concludes with the masked man pledging never to use plastic so carelessly again.
Godrej #TwoDegreesCooler on global warming
The Godrej Group, through a digital film, urges individuals and industry owners to help slow down climate change, by turning to smart usage of resources. The film titled #TwoDegreesCooler showcases the brand’s commitment to limit global warming to well-below two degrees Celsius by 2050 and help India keep her part of the Paris agreement. Whether we can succeed in this mission or not, depends on each one of us, the film says. It ends by reminding us that ‘it’s all we need to restore our Earth’.
Animal Planet bats for all animals
On Earth Day, Animal Planet lived up to its name and reached out to all pet lovers on behalf of the wild animals inhabiting our planet, through a series of telling posts on its Instagram handle. The message it strove to spread via this digital campaign, featuring different species of wild birds and animals in their natural habitats, being : Just like our pets, they too deserve our unconditional love. And we can do so by protecting their home. They may not be our pets, but they’re just as precious. And if we don’t take care of the Earth, then we’re not taking care of them. Let’s act towards saving the planet and all its wonders, together.
Discovery India
Discovery India too shared a poignant digital campaign to mark Earth day, with some moving posts revolving around the trees and marine life of our planet. It posts said:
“When trees are cut, it affects all species. Deforestation contributes to climate change and threatens life on earth. This #EarthDay let’s support more sustainably produced products and pledge to protect our friends, the trees.” And “If the disposal of plastic materials & packaging into our oceans continues, it is estimated that by the year 2050 there will be more plastic in the oceans than there are fish (by weight). This #EarthDay let’s rethink plastic disposal & support effective methods of recycling plastic.”
L’Oréal for the Future, because our Planet is Worth it
Global cosmetics giant L’Oréal Paris has unveiled a new sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth Day. The beauty brand pledged to reduce its carbon footprint by 50 per cent by year 2030. Among the key goals set by the brand include its aim to use 100 per cent recycled plastic, 100 per cent sustainable cardboard and operate 100 per cent carbon neutral factories by 2030. The beauty brand has also announced its decision to contribute €10 million to environmental projects around the world.
Reebok launches sustainable eco-friendly shoe:
Sports brand Reebok’s Floatride Energy GROW is a plant-based running shoe for high-performance. It combines the award-winning Forever Floatride Energy model with the commitment and responsibility to protect the environment and strives to create a fitter planet.
In a bid to up its sustainability efforts, Reebok is focusing on creating products using recycled or repurposed materials. The global sportswear brand is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024.
Wildermart, an online grocery store that aims to be a truly sustainable model, opened its doors in India on Earth Day with a hard-hitting digital launch campaign to raise awareness about the current state of our planet, the impact of clean consumption and what we can do to be a part of the solution with the click of a button. Calling itself ‘your clean grocery store’ it claims to offer a conscious solution to help everyday consumption be clean, green and earth-friendly. Launched in Bangalore, with an offering of over 1,000+ products across 30+ categories the brand aims to take this sustainable model to conscious consumers across the country within the next 3 years. In a show of support, animal rights activist and environmentalist Maneka Sanjay Gandhi made the first purchase on the portal today.
Bombay Shaving Company on the environmental cost of disposable razors
Personal care brand for men & women Bombay Shaving Co released a short, factual video on its social media platforms to encourage “shaving responsibly”.
The video talks about some hard hitting facts regarding disposable plastic razors prevalent in the personal care industry like: “Did you know, that over 2 billion disposable razors are produced in the world and almost 200 million razors are bought and disposed of every year. A normal disposable razor is made completely out of plastic.” It wraps up with the message: “It poses a health hazard for animals, marine life, and even safety workers.”
The solution? Switch to metal. The brand declares that their precision safety razor is recycle-ready, reduces plastic waste, and gives you a much better shaving experience, without hurting the environment.
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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