Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 6 March 2008 – 19 March 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Bangalore Royal Challengers (IPL) | – | Mindshare | 80-100 million |
Hot Spot Retail | – | OMS | 200 million |
Kingston Technology (IT products) | – | Krish Media Works | 70 million |
Times Internet Ltd | MEC (GroupM) | Zenith Optimedia (Delhi) | NA |
| VIP Undergarments | MediaCom | OMD | 150 million |
| Vivitek (Multimedia display Solutions) | – | Zenith Optimedia | 100 million |
Creative | |||
| Bangalore Royal Challengers (IPL) | – | Rediffusion DY&R | 80-100 million |
| Greenply (laminates & veneers) | Lowe | Grey Worldwide | NA |
| IOL Netcom (Broadband Service) | – | Triton (Mumbai) | 70 million |
| Kingston Technology (IT products) | – | Six Inches Communications | 70 million |
| Kotak Credit Cards | – | JWT | 150 million |
| Pantaloons – Fashion brand business | Percept/H | Saints & Warriors | 150 million |
| Vivitek (Multimedia display Solutions) | – | Brand Curry | 100 million |
| Xylys (Titan watches) | Bates | Rediffusion DY&R | 60 million |
Creative & Media | |||
InterGlobe General Avaiation (IGGA) | – | Grasshoppers (Delhi) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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