Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 7 February 2008 – 20 February 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Disha Direct (real estate) | – | OMS | 400 million |
Edelweiss Capital Ltd | – | MediaCom | 150 million |
Motilal Oswal Group | – | OMD | 100 million |
Creative | |||
| Edelweiss Capital Ltd | – | PerceptH | 150 million |
| Hot Spot Retail Pvt Ltd | – | JWT (Delhi) | 400 million |
| Kewal Kiran Clothing (KKCL) | Think Theory | Think Theory | 200 million (combined) |
| Bates David Enterprise | Fortune Communications | ||
| – | new agency | ||
| Taco Bell (Yum! Restaurants) | – | JWT | NA |
Creative & Media | |||
Flight Shop (luxury retail) | – | Grasshoppers | NA |
International Institute of Financial Markets (IIFM) | – | ||
IPL Team, Jaipur (Emerging Media) | – | Ogilvy Group | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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