Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 22 March 2007 – 4 April 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Air Hostess Academy (AHA) | Madison Media | Brand Curry | 100 million |
Alpha Gcorp (real estate) | Starcom | MPG (Delhi) | 250 million combined |
Voltas | |||
Hindustan Motors | MPG (Chennai) | ||
| Bacardi Martini | Lodestar Universal | The Media Edge (Delhi) | NA |
| Travelocity | The Media Edge (Mumbai) | 150 million | |
| Videocon (Planning) | NA | ||
Creative | |||
| Acer Computers | Orchard Advertising | Dentsu Communications (Bangalore) | 200 million |
| Air Hostess Academy (AHA) | IB&W | Brand Curry | 100 million |
| Bindass (Astro Measat) | – | Grey Worldwide | 250 million |
| Cetaphil (Galderma Laboratories) | – | Sudler & Hennessey India | 100 million |
| Stapler (Johnson & Johnson) | – | 80 million | |
| Cleartrip.com | Beehive Communications | Publicis India | 150 million |
| Hanung Toys & Textiles Ltd. | – | Oxygen Communications (Delhi) | 80 million |
| Parryware | JWT | O&M | 250-300 million |
| The Printers (Mysore) Pvt. Ltd. | Mudra | Mag Communicatins (Bangalore) | 15 million |
| Travelocity | – | Vyas Gianetti Creative (VGC) | 150 million |
Creative & Media | |||
Ambuja Group- Hospitality division | – | BEI Confluence (Kolkata) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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