MUMBAI: When Diwali lights meet culinary delight, Nutty Gritties ensures the sparkle isn’t just on your diyas. India’s leading healthy snacking brand, with a 130-year legacy in premium dry fruits, has launched its festive campaign, Chaar Chaand, celebrating femininity, grace, and the art of adding beauty to life. This season, the brand invites consumers to infuse the same care and creativity that goes into decorating homes into the festive food that brings everyone together.
At the heart of the campaign is founder and CEO Dinika Bhatia, stepping into the spotlight for the first time as Nutty Gritties’ official brand ambassador. The brand film follows her as an independent, successful entrepreneur who, during Diwali, sets aside her ‘boss lady’ persona to embrace a softer, nurturing side. From decorating her home to crafting a rangoli and adding Nutty Gritties’ premium nuts to festive delicacies, the film captures her transformation showcasing how attention to detail, warmth, and feminine grace can elevate both celebrations and food.
“Diwali is a celebration of love, beauty, and togetherness, a time when we add sparkle to everything around us,” said Dinika Bhatia. “Chaar Chaand reminds us not to forget the heart of every celebration our food. If we can add shimmer to our homes and décor, why not to our food? This campaign celebrates slowing down, cherishing life’s small moments, and bringing that signature Nutty Gritties sparkle to every festive indulgence.”
The campaign emphasises food as a centrepiece of the festival, highlighting how premium dry fruits enhance both flavour and presentation. By celebrating festive indulgence that is both nourishing and visually appealing, Nutty Gritties positions itself at the intersection of tradition, well-being, and mindful celebration.
Through Chaar Chaand, Nutty Gritties strengthens its connection with health-conscious consumers who value heritage and harmony. The campaign reflects the brand’s philosophy that festive indulgence can be wholesome, vibrant, and a reflection of personal care, creativity, and attention to detail.
This Diwali, Nutty Gritties doesn’t just offer premium dry fruits, it offers a story of celebration, craftsmanship, and the feminine instinct to nurture, enhance, and create beauty in every bite. From your rangoli to your dessert bowl, the brand ensures the sparkle is both seen and savoured.
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