NEW DELHI: Furniture brand Nilkamal has introduced the country’s first holistic sleep solutions brand – Doctor Dreams.
Targeted towards millennial digital-savvy audience, the brand offers a variety of products, solutions and digital experiences including innovative mattresses, mattress protectors, pillows, beds and more that can be accessed by consumers at their convenience, at the click of a button. With an innovative design that comes packed in a box, Doctor Dreams mattresses are the embodiment of the brand’s proposition, ‘Happy Sleep Delivered.’
Nilkamal Ltd senior general manager (e-com head & buying) Vinod Khandelwal said the brand is working towards a comprehensive sleep ecosystem where it looks beyond products and leverages technology and services to ensure customers get the most comfortable and happy sleep.
“Sleep is everybody’s happy hour and a body’s intrinsic need. As a team we are on a mission to deliver the happiest sleep. We are. Doctor Dreams Mattress comes with a 100 nights free trial to ensure that every customer is fully satisfied with our offerings. Going forward we intend to expand our basket of offering to cover every aspect of sleep by influencing all five senses,” he added.
The company’s aim is to create a lasting relationship going beyond a transactional one that ends with a product purchase. “We want to be known as a service brand rather than a products brand,” shared Khandelwal.
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