MUMBAI: Qubo is adding firepower to its leadership bench. The homegrown smart device brand announced the appointment of Nikhil Sareen as its new co-founder. The move marks a pivotal moment as Qubo gears up to expand its footprint across smart living, mobility, and connected home ecosystems.
Sareen brings over 15 years of experience in e-commerce, entrepreneurship, and brand-building to the table. Best known for his strategic leadership at Vahdam India, he helped the brand grow into a global tea powerhouse, driving entry into international markets and scaling its digital-first operations. Prior to that, he co-founded Schoolkart.com and transformed Strauss Sport into a leading name in the sportswear segment.
“I am thrilled to join Qubo at a time when it’s reimagining smart living in India”, said Sareen. “The brand’s deep focus on innovation and its tech-first approach truly set it apart. I look forward to contributing to its strategic growth, expanding the portfolio, and unlocking new opportunities.”
Qubo founder & CEO Nikhil Rajpal welcomed the appointment, “We welcome Nikhil Sareen as the co-founder. His expertise in building and scaling innovative brands positions him as a valuable partner in advancing Qubo’s mission to elevate its connected living platform.”
An ISB alumnus, Sareen’s appointment strengthens Qubo’s strategic muscle as it eyes new product segments and market opportunities. His track record of building high-trust consumer brands makes him well-suited to steer Qubo’s next stage of evolution—from Made-in-India tech to made-for-the-world ambition.
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