Mumbai: IncrementX is a leading media representation platform, and NewsReach- India’s leading sponsored content marketplace, have formed a strategic partnership to unlock monetisation opportunities and foster self-sustainability for regional publishers in the western market. The partnership aims to equip publishers with insightful knowledge and cutting-edge solutions to maximise their revenue potential in the ever-changing digital environment.
By leveraging IncrementX’s cutting-edge technology and expertise in media representation, NewsReach will offer tailored monetisation solutions to publishers. These solutions will provide publishers the ability to boost user engagement, enhance their ad inventory, and diversify their revenue sources. Vertoz CEO Ashish Shah said, “The combined strength of NewsReach’s extensive publisher network and IncrementX’s powerful monetisation capabilities creates a robust ecosystem that empowers publishers to thrive in the highly competitive digital landscape. By utilising IncrementX’s advanced technology, cultural expertise, local sales team and data-driven insights, publishers can unlock new revenue streams, enhance user experiences, and establish long-term sustainability in unrepresented markets.”
Both IncrementX and NewsReach are dedicated to fostering innovation and giving publishers the resources, they need to thrive in the digital era. Through this partnership, regional publishers will be supported and will be better positioned to compete in the Western market. “By combining the knowledge and resources of NewsReach and IncrementX, we hope to provide publishers in the Western market a full range of solutions to optimise their content monetisation strategy.” According to NewsReach co-founder and CEO Darshan Shah, “This partnership enables publishers to efficiently reach their target audiences, maximise ad revenues, and achieve sustainable long-term growth.”
The partnership also addresses the challenges faced by regional publishers in the Western market, such as the lack of local offices and relationships hindering proper monetisation of their inventory and access to direct deals. IncrementX’s presence and local offices/relationships in Western countries overcome this challenge, providing regional publishers with access to local relationships and direct deals.
Looking ahead, the partnership has long-term plans to expand publishers’ accounts in the Western market and increase revenue by 20-30 per cent through programmatic monetisation and brand deals. This commitment reflects the dedication of both parties to ongoing development and growth, supporting publishers and driving their success in the digital landscape.
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