BANGALORE: Van Heusen has roped in Bollywood debutante Nargis Fakhri as the brand ambassador for its women‘s range of fashion wear – Van Heusen Woman.
Fakhri, who recently burst on to the Bollywood scene with the movie Rockstar, has been a New York based model. In her first campaign for Van Heusen Woman, Fakhri will feature in the brand‘s range of dresses which is the centre piece of the Autumn-Winter season.
A Van Heusen source says, “Nargis‘ choice as a brand ambassador for Van Heusen Woman brings together key values that work in tandem. The brand is on the cusp of a steep growth and is well poised to extend its appeal to a large western-wear sporting audience, while Nargis‘s career is set to take off equally well.”
Shot by internationally acclaimed photographer Justin Polkey, the campaign sees Fakhri as a go-getter with a wardrobe to boot. She will be seen in lace sheath, stripes, animal prints, florals, paired with unlined blazers, parka jackets, suede coats, offset by oversized belts and maxi envelope clutches.
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