MUMBAI: Nameeta Saigal has been elevated to senior vice-president and head of marketing at Nua, the Mumbai-based femtech startup, after nearly four years with the company building its direct-to-consumer presence.
Saigal joined Nua in December 2021 as vice-president of marketing and has now been promoted internally, marking a vote of confidence in her stewardship of the brand’s growth trajectory. The promotion comes as femtech companies face increasing pressure to differentiate themselves in a crowded wellness market.
Her career spans over two decades in consumer marketing, with notable stints at telecommunications giant Vodafone Idea Ltd, where she served as vice-president for consumer segments marketing and partnerships. Before that, she cut her teeth in brand management at Godrej Consumer Products, handling household names including Goodknight mosquito repellent and Kiwi shoe care products.
Saigal’s expertise in building consumer segments and partnerships may prove crucial as Nua seeks to expand beyond its core feminine hygiene offerings. The company operates in India’s burgeoning femtech sector, which has attracted significant investor interest despite regulatory challenges and cultural sensitivities around women’s health products.
The internal promotion suggests Nua is betting on continuity rather than external recruitment as it navigates the competitive landscape of health and wellness brands. For Saigal, the elevation represents the culmination of a marketing career that began in the spirits industry with Shaw Wallace Distilleries before progressing through pharmaceuticals and consumer goods.
Whether her brand-building credentials can help Nua capture greater market share in India’s evolving femtech space remains to be seen.
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