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MullenLowe US & Squarespace triumph in ADC 102 Annual Awards

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Mumbai: MullenLowe US New York and Squarespace New York led the way among top winners in the ADC 102 Annual Awards global creative rankings.

Based on cumulative points for all cubes and merits won, MullenLowe US New York has been crowned this year’s ADC top-ranking global agency.  The agency won two best of disciplines – in brand/communication design and illustration – for “Something To Offend Everyone” on behalf of Brooklyn Film Festival.

Squarespace New York also had a strong year, winning a total of eight gold cubes, as well as best of discipline in brand-side for “The Singularity”, working with Q Department New York, Final Cut New York, and Smuggler New York/Los Angeles.

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Highlights of the ADC 102nd Annual Awards Global Creative Rankings are as follows:

ADC 102 global agency rankings

1. MullenLowe US New York

2. VMLY&R New York

3. FCB New York

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4. Dentsu Tokyo

5. Serviceplan Germany Munich

6. Performance Art Toronto

7. Rethink Toronto/Montréal/Vancouver

8. VMLY&R Mexico City

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9. McCann New York

10. adam&eve DDB London (tie)

10. DDB Chicago (tie)

ADC 102 global agency network rankings

1. VMLY&R

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2. DDB Worldwide

3. FCB

ADC 102 global brand-side agency rankings

1. Squarespace New York

2. Spotify In-House New York

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3. Google Brand Studio APAC

ADC 102 global brand rankings

1. Squarespace

2. Coors Light

3. The New York Times Magazine

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ADC 102 global non-profit client rankings

1. Brooklyn Film Festival

2. PAWS NY

3. Flutwein

ADC 102 global production company rankings

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1. Smuggler New York/Los Angeles

2. Helo Los Angeles

3. Paulus Co. Ltd Seoul

ADC 102 global music & sound company rankings

1. JSM Music New York

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2. Yessian New York

3. Human New York

ADC 102 global highest-ranked work

1. “Chillboards” by DDB Chicago with adam&eveDDB London, NORD DDB CPH Copenhagen, and Molson Coors for Coors Light

2. “Something to Offend Everyone” by MullenLowe US New York for Brooklyn Film Festival

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3. “I Will Always Be Me” by VMLY&R New York for Dell Technologies and Intel

ADC 102 country rankings

1. United States

2. Canada

3. Germany

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4. China

5. Japan

ADC 102 Annual Awards Regional Agencies of the Year

  •     ADC 102nd APAC Agency of the Year: Dentsu Tokyo
  •     ADC 102nd Europe Agency of the Year: Serviceplan Germany Munich
  •     ADC 102nd Latin America Agency of the Year: VMLY&R Mexico Mexico City
  •     ADC 102nd Middle East & Africa Agency of the Year: Grid Worldwide Johannesburg
  •     ADC 102nd North America Agency of the Year: MullenLowe US New York

The ADC 102nd Annual Awards Global Creatives of the Year, listed the agencies and brands where they worked when the winning entries were produced.

ADC 102nd Global Creative Rankings (individuals)

  •     Creative (overall): Richard Brim, adam&eveDDB London; Rodrigo Jatene, DDB Chicago; Colin Selikow, DDB Chicago;  Ari Weiss, DDB Worldwide (tie)
  •     Chief Creative Officer: Richard Brim, adam&eveDDB London; Rodrigo Jatene, DDB Chicago; Ari Weiss, DDB Worldwide (tie)
  •     Chief Design Officer: Deb Bishop, The New York Times for Kids New York
  •     Executive Creative Director: Colin Selikow, DDB Chicago
  •     Group Creative Director: Zack Menna, Rich Singer, both MullenLowe US New York (tie)
  •     Chief Marketing Officer: Michelle St. Jacques, Molson Coors
  •     Art Director: Annie Jen, The New York Times Magazine New York; Ben Grandgenett, The New York Times Magazine New York; Borja Iciz, adam&eveDDB London
  •     Copywriter: Jess West, Ken Bates, both DDB Chicago (tie)
  •     Designer: Andrea Da Silva, Arlinda Shabani, both Serviceplan Germany Munich (tie)
  •     Illustrator: Sofia Kyrimi, G Design Studio Athens
  •     Photographer: William Etchebehere
  •     Photo Editor: Noelle Flores-Theard, The New Yorker New York
  •     Creative Technologist: Shan Jin, Goodby Silverstein & Partners San Francisco
  •     Director: Randy Krallman, Smuggler
  •     Freelancer: Rang Li, Stockholm

Rankings methodology

Rankings in each category are calculated by the company that garners the most points overall for winning entries based on ADC Cubes, Merits and Special Awards, allocated as follows: Gold Cube 45 points, Silver 21, Bronze 9, Merit 3, Fusion Cube 90, Designism Cube 90, Best of Discipline 90, and Black Cube for Best of Show 135.  

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If the same entry wins multiple awards within a discipline, the points for the highest award in that discipline are counted towards “of the Year” awards.

Points are only awarded to agencies listed as primary and secondary on entries. If several agencies are listed under primary and secondary, the points are divided among them.

A total of 11,198 pieces were entered from 59 countries and regions in the ADC 102nd Annual Awards.  Agencies, studios, freelancers, brands and production companies in 32 countries were awarded a total of 106 ADC Gold Cubes, 120 Silvers, 162 Bronze and 390 Merits this year.

The top five countries for winners are the US with 367, Canada and Germany with 75 each, China with 74, and Japan with 38.

The One Club awards show each has its distinct focus. The ADC Annual Awards maintain their long-running concentration as the champion for craft, design and innovation, while The One Show judges focus on creativity of ideas and quality of execution.

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Brands

Netflix India names Rekha Rane director of films and series marketing

Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names

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MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.

Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.

A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.

At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.

Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.

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Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.

Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.

The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.

For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.

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Brands

Orient Beverages pops the fizz with steady Q3 gains and rising profits

Kolkata-based beverage maker reports stronger revenues and profits for December quarter.

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MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.

For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.

Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.

On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.

The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.

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Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.

The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.

In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.

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MAM

Washington Post CEO exits abruptly after newsroom cuts spark backlash

Leadership change follows layoffs, protests and a bruising battle over trust.

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MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.

Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.

The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”

The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.

Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.

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Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”

Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.

Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.

According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.

While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.

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As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.

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