Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 9 – 22 March 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
BPL Mobile Cellular Ltd | Carat | Maxus | NA |
Evita soap (Godrej Consumer Products) | – | Madsion | 50 million |
Kappa (Italian sportsfashion brand) | – | MindShare (Bangalore) | 50 – 60 million combined |
| Bossini | |||
Luxottica | Capital | Carat Media | 40 million |
3G | Maxus | 50 million | |
Tulip Technology | Adfactors | 80 million | |
| Escorts Tractors | – | 100 million | |
| M P Jewellers | Mindshare (Kolkata) | The Media Edge (Kolkata) | NA |
Creative | |||
BPL Mobile Cellular Ltd | TBWAIndia | O&M | NA |
Eclairs brand (Nutrine) | G3 Communication | Mudra (South) | 30 million |
Evita soap (Godrej Consumer Products) | – | Orchard Advertising (Mumbai) | 5 crore |
IIJT (Indian Institute of Job-oriented Training) | – | Lowe (Kolkata) | 50 million |
Kappa (Italian sportsfashion brand) | – | McCann-Erickson (Bangalore) | 50 – 60 million combined |
Bossini | – | ||
Nomarks (Ozone Ayurvedic) | – | Mudra (Delhi) | 135 million |
Realtech Group | – | Grasshoppers | 20 million |
Schwarzkopf hair colour (Henkel) | Mudra | RK Swamy/BBDO | NA |
Creative & Media | |||
Hyatt Regency | Focus Communications | Law & Kenneth (Mumbai) | 30 million |
JCB India | – | TBWAIndia (Chennai) | 40 million |
Padmini fans (Sujana Group) | – | Associated Advertising (Hyderabad) | 25 million |
Satyam Computer Services (part of the business) | – | Mindset EYW (Hyderabad) | 50 – 60 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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