Mudra (South) biggest gainer with Nomarks Rs 135 million account : Period 9 March – 22 March 2006

Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 9 – 22 March 2006.



























































































































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

BPL Mobile Cellular Ltd

Carat

Maxus

NA

Evita soap (Godrej Consumer Products)


Madsion

50 million

Kappa (Italian sportsfashion brand)


MindShare (Bangalore)

50 – 60 million combined
Bossini

Luxottica

Capital

Carat Media

40 million

3G

Maxus

50 million

Tulip Technology

Adfactors

80 million
Escorts Tractors 100 million
M P Jewellers
Mindshare (Kolkata)
The Media Edge (Kolkata)
NA

Creative

BPL Mobile Cellular Ltd

TBWAIndia

O&M

NA

Eclairs brand (Nutrine)

G3 Communication

Mudra (South)

30 million

Evita soap (Godrej Consumer Products)


Orchard Advertising (Mumbai)

5 crore

IIJT (Indian Institute of Job-oriented Training)

Lowe (Kolkata) 50 million

Kappa (Italian sportsfashion brand)

McCann-Erickson (Bangalore) 50 – 60 million combined

Bossini


Nomarks (Ozone Ayurvedic)


Mudra (Delhi)
135 million

Realtech Group

Grasshoppers 20 million

Schwarzkopf hair colour (Henkel)

Mudra
RK Swamy/BBDO NA

Creative & Media

Hyatt Regency

Focus Communications

Law & Kenneth (Mumbai)

30 million

JCB India


TBWAIndia (Chennai)

40 million

Padmini fans (Sujana Group)


Associated Advertising (Hyderabad)

25 million

Satyam Computer Services (part of the business)


Mindset EYW (Hyderabad)

50 – 60 million
 
Information compiled by Spatial Access Solutions, India‘s first Media Audit Company.
For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *