Mudra Max ups Anurag Gupta to chief strategy officer

MUMBAI: Mudra Max has elevated Anurag Gupta to chief strategy officer CSO).

Gupta will continue to report to Mudra Group COO and Mudra Max CEO Pratap Bose and will now be in-charge of all non-media businesses of Mudra Max. 
 
He will also be tasked with building on the strategic capabilities across the entire agency. Gupta will help integrate various changes in the new management initiatives and guide the overall Mudra Max strategy.

Prior to this, Gupta was the president of strategic initiatives & integration at the agency. 
 
Commenting on Gupta‘s new role, Bose said, “We realize that as we grow in size and capabilities, a centralised control of vision and strategy is key to focused growth deliverables. Our key challenge in the medium and long term will be to manage organisational complexities, maintain market focus, and keep our offering clearly differentiated.”

“As CSO, Anurag will be the ‘go to‘ person for all such strategic shifts and execution. He brings a unique blend of organisational planning, creativity, entrepreneurship and a deep understanding of the business to this role and is the right person to take up this challenge,” he adds. 
 
Gupta brings with him 14 years of experience from sectors like advertising, brand management and media. He joined Mudra Max in 2008 and during the last two years was responsible for setting up and strengthening various units of Mudra Max.

Averred Gupta, “My new role will enable me to evolve Mudra Max to the next level, by bringing in fresh ideas, fresh offerings and new ways of doing business. I am thrilled about the prospects offered by this position and look forward to delivering consistent results.”