Mudra (Bangalore) wins Jockey (International innerwear brand) creative account with an annual spend of Rs 70-80 million.






Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.


Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.


Given below is a listing of accounts that moved in the period 5 – 18 March 2009.
























































Account name

Incumbent

New agency

Reported annual
spends in Rs
Media

Future Group

Future Works (Starcom Worldwide)

Allied Media

NA

Jazz (HSCI)


Dentsu Media

NA

Panasonic

Allied Media

MPG

NA

Creative
Jazz (HSCI) Meridian (Delhi) NA
Jockey (International innerwear brand)
Mudra (Bangalore) 70-80 million
Panasonic Dentsu IBD NA
Percept/H Leo Burnett
RmKV (Saree brand) Mudra Grey (Chennai) NA
 
Information compiled for period 5 March 2009 – 18 March 2009 by Spatial Access Media Solutions, India‘s first Media Audit Company.
For information or clarifications email : info@spatialaccess.com, www.spatialaccess.com

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