Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 30 October 2008- 12 November 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Air Asia | – | Carat India | 150 million |
ING brand campaign | – | Lodestar Universal | 350 million |
Real Global Broadcasting (RGB) | – | OMD India | 150-200 million |
Creative | |||
| Big TV | Mudra | Mudra | 600 million |
| Leo Burnett | |||
| BSA eScooters (BSA Motors) | – | JWT | 100 million |
| Colors (Viacom 18) | Rediffusion Y&R | Orchard Advertising | 250-300 million |
| ING (Corporate identity) | – | McCann Erikson | NA |
| Real Global Broadcasting (RGB) | – | BBDO India | 150-200 million |
| Schwarzkopf Professional | – | Rediffusion Y&R (Chennai) | 35 million |
| SREI (Infrastructure finance) | Grey | Lowe (Kolkata) | 100-120 million |
| Star Union Dai-ichi Life Insurance | – | Rediffusion Y&R | 150-160 million |
| – | O&M India | ||
| – | Interpublic | ||
| – | Madison (empanelled) | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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