Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 18 Sep 2008 – 1 Oct 2008. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
AO Smith | – | MPG | 1 billion combined |
| Business Bhaskar | – | ||
Carlsberg Beer | – | ||
Ishta Hotels | – | ||
| Manpower | – | ||
| Tarz Lifestlye | – | ||
| VLCC | – | ||
| DLF Pramerica (Life Insurance) | – | MPG | 250-300 million |
Creative | |||
| Angel Broking | – | TWBA India | 200 million |
| Cleartrip.com | Publicis | JWT | NA |
| Everest Industies | MC2 | Percept/H | 80 million-100 million |
| in.com (digital arm of Network18) | – | Alok Nanda & Co (ANC) | NA |
| Jute Manufacturers Development Corp.(JMDC) | – | Lowe (Kolkata) | 20-30 million |
| Maxo (Jyothy Laboratories) | Situations | Rediffusion DYR (Bengaluru) | 110 million |
| MTNL (GSM business) | – | Percept/H (Mumbai) | 150 million |
| Transport Corporation of India (TCIL) | – | Percept/H | 60-80 million |
Creative & Media | |||
Indian Overseas Bank | – | TME (Mumbai) | NA |
FTK Technology | – | TME (Delhi) | |
Sleepwell Mattress | – | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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