Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 18 May – 31 May 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Bank of India | – | Motivator (GroupM) | 250 million |
Boots Piramal | MindShare | Lodestar | 100 – 150 million |
Faber Castell | – | Media Direction | 40 – 50 million |
| Indian Bank | – | MPG | 150 million |
| Ira Diamonds | Starcom | Carat Media | 60 – 80 million |
| Sahara Computers | – | 120 – 150 million | |
| MEMG’s international education & healthcare | – | 180 million | |
| 555 Detergent | – | 20 – 30 million | |
| TEAC consumer electronics | – | Media Pros | 100 million |
| Tribhovandas Bhimji Zaveri (TBZ) | Dentsu Marcom | Motivator (Group M) | 80 – 100 million |
Creative | |||
CTC Plaza | – | K-Factor (Delhi) | 17.5 million combined |
Groverson’s Lingerie | – | ||
Dainik Bhaskar | – | ||
SVP Real Estate Group | – | ||
| Reliant Infrastructure’s | – | ||
| Indigo Nation’s North India fashion initiative | – | ||
| CanSupport | – | ||
| Morven Cigarettes | – | ||
| Caprisonne fruit juice | – | ||
| Gillette | McCann Erickson | RK Swamy/BBDO | 200 million |
| Globus | – | Publicis India | 100 – 150 million |
| ICICI’s alternate channel project | – | NA | |
| Indian Bank | – | Euro RSCG | 150 million |
| Kyndal India (wine) | – | Oxygen Communications (Delhi) | NA |
| Reed Exhibitions | – | Oxygen Communications (Delhi) | NA |
| TEAC consumer electronics | – | BEI Confluence (Delhi) | 100 million |
| Ten Sports | – | Contract (Mumbai) | 40 – 50 million |
| Tribhovandas Bhimji Zaveri (TBZ) | Dentsu Marcom | Leo Burnett | 80 – 100 million |
Creative & Media | |||
Aar Ess Floor Zone | – | Noshe Oceanic | NA |
Faber Castell | – | RK Swamy/BBDO | 40 – 50 million |
Sushil Ansal Group (corporate) | – | BEI Confluence (Delhi) | 200 million |
Trianz consulting | – | Grey Worldwide (Bangalore) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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