MAM
Monk Entertainment collaborates with Brut India
Mumbai: Monk Entertainment, among the driving forces of India’s influencer industry, has partnered with Brut India to provide a tremendous opportunity to its top creators. Monk Entertainment is proud to announce the association with Brut India for its top creators- Ranveer Allahbadia, Ruhee Dosani and Niharika NM to walk the red carpet at the upcoming Cannes Film Festival 2023, creating an unparalleled opportunity for creators to attend the prestigious event. This marks the very first time that a media company has secured such an opportunity for its creators, cementing Monk Entertainment’s position as a trailblazer in the digital marketing industry.
Popular creators of the Indian digital content industry, Ranveer Allahbadia and Ruhee Dosani are all set to make their grand debut at the film festival, while Niharika NM is attending for the second time in a row after winning an award last year. Cannes Film Festival is one of the most renowned film festivals in the world held annually in the French Riviera, and is attended by some of the most illustrious figures in the worldwide entertainment and film industries. The participation of these creators at the Cannes Film Festival is a positive development and way forward for the creator economy as it provides a platform to celebrate creativity, diversity, and innovation. It demonstrates how the festival is accepting of change and the growing impact of digital content creators.
Ranveer, Ruhee and Niharika will travel to the French Riviera, and attend the Brut Party at Nespresso Beach on 18 May. They will attend official film screenings at the venerable Grand Lumiere Theatre and walk the red carpet on 19 May 2023. Along with their cultural tours, their four-day journey will include meals at Chez Albane, La Môme Plage, Silencio Club, Fred l’écailler, and Majestic Le Paradisio.
Being a part of the Cannes Festival is a key milestone in the journey of these content creators who have established themselves in different genres of the industry through their talent and consistent hard work. This is the debut year for Ranveer Allahbadia aka BeerBiceps who is India’s biggest podcaster while also being a notable entrepreneur, digital content creator and investor and also for Ruhee Dosani who shot to fame for her incredibly engaging and fun-loving dance videos to famous Indian songs and jingles across languages, and became one of the fastest growing creators on the platform in India.
Meanwhile, for Niharika NM – one of India’s top influencers, this is the second time in a row that she is attending Cannes. In 2022, she won the Youth Icon – Entertainer of the Year at World Influencers and Bloggers Awards (WIBA), making her one of the few Indian content creators to do so. She has established herself as a global digital content creator owing to her entertainment and comedy content, which has helped her achieve numerous accolades and opportunities in the industry.
Brut India is known for its unique storytelling approach and commitment to creating content that fosters positive change. Their partnership with Monk Entertainment is a reflection of their shared values and vision for the future.
Monk Entertainment co-founder and CEO Viraj Sheth said, “We are thrilled to partner with Brut India and enable this opportunity for our creators. It’s a proud moment for us to be the first talent agency to send three creators to Cannes, and we believe it will be a game-changer for them. At Monk-E, our goal has always been to create moonshot opportunities for our talent and I think it is safe to say that the Cannes Film Festival red carpet is right there at the top.”
Brut India VP and editor-in-chief Mehak Kasbekar stated, “Around the world, creators are the new generation of celebrities with a follower base that can eclipse many traditional movie stars. They are innovative and versatile. Most of them started out as writers, directors, actors and producers of their own content. Millennials and Gen Zs, the larger demographic in the world right now, are increasingly recognising them as their idols and icons. As a global publisher, official media partner for the event, and one that speaks the language of this generation, Brut is proud to invite top creators from India to share space on the red carpet with icons from the silver screen.”a
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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