ZURICH: Mondelez International has promoted Nikhil Nicholas to global brand director of Cadbury Dairy Milk, placing him in charge of one of the confectionery giant’s most prized assets. He will be based in Zurich.
Nicholas, who has spent more than 16 years at Mondelez, was most recently global marketing manager for Cadbury. His career has taken him across Mumbai, Kuala Lumpur and Zurich, spanning sales, innovation and category leadership. He has been closely associated with Cadbury Dairy Milk Silk and chocolate innovation in Asia-Pacific, as well as leading marketing for South East Asia.
Starting out in customer development and sales roles in India, he steadily climbed through the ranks, moving into brand management in 2013. By 2019, he was senior marketing manager for equity and innovation in South East Asia, before taking on the region’s chocolate marketing lead. In 2023, he shifted to Zurich to handle global duties.
The promotion cements his role as the custodian of a brand that has defined affordable indulgence for generations and remains central to Mondelez’s global chocolate portfolio.
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