MUMBAI: They say prevention is better than cure and mfilterit is proving that adage true in the digital age. The homegrown digital trust and fraud prevention company is turning heads at the Global Fintech Fest 2025, where it’s showcasing its cutting-edge investment scam detection tool, built entirely in India and designed to safeguard the nation’s fast-growing digital ecosystem.
With online scams rising at alarming rates, mfilterit’s latest AI-driven solution is arming banks, regulators, and government agencies with the intelligence to detect and disrupt fraud in real time. From mule accounts and phishing rings to high-risk transactions and fake investment schemes, the platform identifies and neutralises threats before they spiral into financial loss.
Every single day, the company’s technology flags more than 125 high-risk scamsters and 30,000 mule accounts, empowering financial institutions to act swiftly and protect consumers. Its systems also intercept fake websites, phishing networks, and fraudulent transaction flows, reinforcing trust in India’s booming digital economy.
As a made-in-India success story, mfilterit embodies the spirit of innovation and digital sovereignty. Its AI-driven vigilance even played a key role during the Kumbh Mela, helping authorities and banks detect scams in real time, a feat that safeguarded millions of digital transactions during one of the world’s largest gatherings.
“Our journey is about safeguarding trust and empowering every Indian to participate in the digital world with confidence,” said mfilterit co-founder and CEO Amit Relan. “We’re showcasing the power of made-in-india innovation to tackle one of the biggest challenges of our time digital fraud.”
Powered by a blend of AI/ML models, OSINT, NLP, and big data analytics, mfilterit’s solutions span ad traffic validation, brand protection, affiliate monitoring, and BFSI transaction intelligence, giving organisations a cross-funnel view of digital risk.
As India accelerates towards a cashless future, mfilterit is ensuring that progress doesn’t come at the cost of security. By building globally relevant tech that’s both “Made in India” and “Built for India”**, the company is quietly rewriting the rulebook on digital resilience — one algorithm at a time.
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