Mumbai: Media Mantra has been selected as the official public relations partner for Elecrama 2023, the largest stand-alone showcase of the Indian Electrical and Allied Electronics Industry, organised by the Indian Electrical & Electronics Manufacturers’ Association (IEEMA).
Since its inception in 1990, Elecrama has grown from 250 exhibitors to 1,350 exhibitors over the past 14 editions. Elecrama 2023 will feature a lineup of approximately 1,500+ exhibitors from over 70 countries, and will be held from 18 to 22 February, 2023 at the India Expo Mart in Greater Noida.
As the official PR partner, Media Mantra will implement a high-impact communications campaign for Elecrama 2023 in India and key international markets, targeting all key stakeholder groups.
Media Mantra director Udit Pathak said, “It is an honour to be chosen as the official PR agency of Elecrama 2023. There is a huge business potential riding on the increasing relevance of EVs, charging infra, RE and green hydrogen, and energy storage. The upcoming 15th edition of Elecrama 2023, focusing on such opportunities, aims to position India as the fulcrum of futuristic technologies and solutions required for achieving sustainable growth. We are pleased to partner with IEEMA as their official PR agency for Elecrama 2023. Media Mantra has proven expertise in implementing innovative and high-impact campaigns, and we look forward to our team playing an integral role in making Elecrama 2023 a great success.”
Media Mantra CEO Rahul Mehta said, “We are delighted to partner with IEEMA and conscious of our role as strategic communication advisors for Elecrama 2023. There is a noticeable energy transition in our modern world. As India aims to become an ‘energy-independent’ nation by 2047, IEEMA, the largest congregation of the power sector ecosystem with a vision to make our country a manufacturing hub, is set to unveil the 2023 edition of its flagship event, Elecrama. Leveraging our sectoral expertise and demonstrated ability to manage large industry events, we look forward to supporting IEEMA in achieving the desired communication and business outcomes for Elecrama 2023.”
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