Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 10 – 23 August 2006.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Arvind Brands | The Media Edge (TME) | Maxus (Bangalore) | 150-200 million |
BSNL | – | Media Direction | 700 million |
Nai Dunia (print) | – | Motivator | 100 million |
Nippon Paint India | – | Mediaedge:cia (MEC) | 100 million |
| Nutrine brands (Eclairs,Superstar & Maha Lacto) | – | Madison Media | 60-70 million |
| RICOH India | Starcom | Media Direction | 80 million |
Creative | |||
| Alitalia Airlines (corporate affairs) | – | daCunha Communications | 20 million |
| BSNL (bfone & broadband) | – | Euro RSCG | 300 million |
| BSNL (corporate & CellOne) | – | Grey Worldwide | 400 million |
| Henkel (Laundry care) | RK Swamy/BBDO | Mudra Communications | 100 million combined |
| Henkel (Home care) | TBWA India | ||
| HT Music and Entertainment Co. Ltd. | – | Lowe (Delhi) | 180-200 million |
| Moolchand Medcity | – | Vyas Giannetti Creative (VGC) | NA |
| Nippon Paint India | – | Fortune | 100 million |
| Nutrine brands (Eclairs,Superstar & Maha Lacto) | Rediffusion DY&R | Mudra Communications | 60-70 million |
| Oberoi Constructions | – | Madison Creative (Mumbai) | 20 million |
| Xbox 360 Game & Entertainment (Microsoft ) | – | McCann Erickson | NA |
| Yatra Online | – | David | 110 million |
| Zandu Kesari Jeevan | – | Madison Creative | 70 million combined |
| Zandu Chyawanprash | Euro RSCG | Law & Kenneth | |
Creative & Media | |||
Dhanus Group (telecom, logistics & BPO) | – | Brand Portrait (Chennai) | NA |
Goel Premium TMT Rebar (SBMPL) | – | Mudra Communications | 50 million |
Hello FM (Malar Publications) | – | TBWAIndia | 30 million |
Heritage Foods India | – | Orchard Advertising | 50-60 million |
Flying Machine | – | ||
Mr White detergent (Henkel) | – | Mudra South | NA |
| W (Women‘s apparel) | Rediffusion DY&R | G3 Communications (Delhi) | NA |
| India Today Group‘s Lifestyle Magazines | Publicis India | ||
| Ansal APIL (real estate) | Everest | ||
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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