CAVELOSSIM: Lodestar Universal and Mudra Max have been awarded with three golds each for Media Abby at Goafest 2010, the maximum catch for any agency this year.
Tata Nano, the cheapest car in the world, blessed Lodestar Universal with three golds – for mix media strategy, print and radio.
For Mudra Max, the golds came for their work on Big Pictures’ Paa (television) and Aircel (which won one each for outdoor & ambient media and special event & stunts/live advertising).
Meanwhile, Maxus took home the maximum metals, aggregating to 11.
The agency won one gold for its work on Vodafone (radio) and five silvers for Vodafone (television), Tata Sumo Victa (cinema), Nokia 5800 Xpress Music (radio), Nokia Music store (Internet & Digital Media) and Nokia Xpress Music 5130 (sponsorship).
Additionally, Maxus won five bronze metals for its work on Nokia N97 (cinema), Nokia 6700 Classic (branded content), Red Bull (special event & stunts/live advertising), Nokia 5800 Xpress Music (radio) and Nokia 6700 Classic (branded content).
This year’s Media Abby received 484 entries against last years’ 415, a 15 per cent increase. The jury of 65 members, headed by Lodestar Universal CEO Sashi Sinha, pared this number down to 81 and finally 39 metals were awarded. Of the 14 categories, awards were given for 13, with no award for the best use of vertical category.
The handing over of the awards came with a twist, or an additional delight – the winners of metals had to ring a UTV Bindaas gong either on or after receiving the award.
“Quality wise, entries from mixed media and internet were quite good, while those from television were of middling to average quality,” revealed Sinha during a media interaction. “There is no Grand Prix for the media awards at Goafest,” he added.
A peep into the detailed winners list:
MEDIA Abby AWARDS – 2010 Best Use of Television | |||
Company Name | Caption | Brand Name | Award |
Mudra Max | The film god speaks on India‘s biggest religion | Big pictures-Paa movie | GOLD |
Maxus | Zoo Zoo Marathon- World‘s First Advertisement | Vodafone | SILVER |
Mediacom | Gillette Mach 3 Shave India Movement | Gillette Mach 3 | BRONZE |
Best Use of Cinema | |||
Company Name | Caption | Brand Name | Award |
Maxus | India‘s first Lyricode | Tata Sumo Victa | SILVER |
Maxus | Live Cinema template of advertising N97 Cinema Widget | Nokia N97 | BRONZE |
Best Use of Newspaper & Magazine | |||
Company Name | Caption | Brand Name | Award |
Lodestar Universal | How we said it uncommonly | Tata nano | GOLD |
Mindshare | Surf Excel – Nanhe Patrakaar | Surf Excel | SILVER |
Mediacom | The day Volkswagen took India by Storm | Volkswagen | BRONZE |
Best Use of Outdoor & Ambient Media | |||
Company Name | Caption | Brand Name | Award |
Mudra Max | Aircel – History in the making | Aircel | GOLD |
Loadstar Universal | The power of Nano Innovation | Tata Nano | SILVER |
Mindshare | To do not to do is this question | Domex | BRONZE |
Best Use of Special Event & Stunts/Live Advertising | |||
Company Name | Caption | Brand Name | Award |
Mudra Max | Aircel – History of making | Aircel | GOLD |
Lintas Media Group | “Beep of Biking” | Bajaj Pulsar | SILVER |
Mudra Max | The Lemon Pattalam (Army) | 7 UP | SILVER |
Maxus | Empty Tin-cans make 10,000 heads turn | Red Bull | BRONZE |
Best Use of Radio | |||
Company Name | Caption | Brand Name | Award |
Maxus | From Awarness to conversions in 30 sec | Vodafone | GOLD |
Lodestar Universal | Creating a Nano Parlance | Tata Nano | GOLD |
Maxus | Nokia 5800 – Midas touch | Nokia 5800 Xpress Music | SILVER |
Maxus | Nokia Music Xpress | Nokia 5800 Xpress Music | BRONZE |
Best Use of Internet & Digital Media | |||
Company Name | Caption | Brand Name | Award |
Mindshare | Shock to life with a code | Nike | GOLD |
Maxus | Shock “em but pleasantly at their moment of truth | Nokia Music store | SILVER |
Mediacom | Gillette Mach 3 Shave India Movement | Gillette Mach 3 | BRONZE |
Mindshare | Television‘s moment of truth on social media | Star Plus | BRONZE |
Best Use of Sponsorship | |||
Company Name | Caption | Brand Name | Award |
Maxus | No TVC Approach | Nokia Xpress Music 5130 | SILVER |
Mindshare | Sunsilk – Blue Carper | Sunsilk | BRONZE |
Media Edge : CIA | Wild card Princesses | Nivea Visage | BRONZE |
Best Use of Branded Content | |||
Company Name | Caption | Brand Name | Award |
Mudra Max | The film god speaks on India‘s biggest religion | Big pictures-Paa movie | BRONZE |
Loadstar Universal | Station Docomo | Tata Docomo | BRONZE |
Maxus | Nokia meets kaminey | Nokia 6700 Classic | BRONZE |
Best Use of Mix Media | |||
Company Name | Caption | Brand Name | Award |
Loadstar Universal | The power of Nano Innovation | Tata Nano | GOLD |
Loadstar Universal | Do the new | Tata Docomo | SILVER |
Madison Media Infinity | Pehali Tareekh – A Must on the First | Cadbury Dairy Milk | BRONZE |
Best Use of Never Before Media | |||
Company Name | Caption | Brand Name | Award |
Mindshare | Coming to life with a code | Nike | GOLD |
Lodestar Universe | Nanovatrions | Tata Nano | SILVER |
Lodestar Universe | Don‘t throw away your used cinema ticket, its valuable | Van Heusen | BRONZE |
Best Use of Youth Marketing | |||
Company Name | Caption | Brand Name | Award |
Mindshare | AXE – “Call me” | AXE | SILVER |
Maxus | Is your media worth conversation | Red Bull | BRONZE |
Best Use of Pro bono Marketing | |||
Company Name | Caption | Brand Name | Award |
Lodestar Universe | Sache ko chune, Ache ko chune | National Election Watch & Association for Democratic Reforms | SILVER |
Mudra Max | May i help you | National Association for Blind | SILVER |
Best Use of Vertical marketing | |||
Company Name | Caption | Brand Name | Award |
No Award | |||
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