Mumbai: As part of continuous menu innovation, McDonald’s India – North and East has joined hands with Coca-Cola India to bring the Mixology platform to India, in its endeavour of meeting the ever-evolving needs of consumers. The speciality beverages platform brings forth a variety of flavours and experiences for the consumers. To start with, two new beverages – Coca-Cola X Masala and Sprite X Chili Guava have been added to the McDonald’s menu across the North and East region.
The unique flavours have been specially curated, keeping in mind consumer preferences. Coca-Cola X Masala is a mix of Tamarind, Rock Salt and Spices to tantalize the taste buds, whereas Sprite X Chili Guava includes the delicious taste of Guava, with a hint of spice. Consumers can now enjoy their favourite McDonald’s food paired with Coca-Cola X Masala and Sprite X Chili Guava.
McDonald’s India – North and East Managing Director Rajeev Ranjan said, “We endeavour to delight our customers through innovative menu offerings. Developed together with the Coca-Cola team, these refreshing beverages are crafted to offer the perfect fusion and balance between the Coca-Cola range of sparkling beverages, delicious spices and tantalisingly refreshing flavours. We are hopeful that this First in India introduction will be loved by our customers.”
Coca-Cola India and Southwest Asia Chief Customer Officer Abhishek Gupta said, “We are delighted to bring the global Mixology Platform to India with the launch of Coca-Cola X Masala and Sprite X Chili Guava. We’re excited about this innovation – great to see our beverages come to life in a new way with familiar flavours that cater to the Indian palette and consumers who want to mix things up! The launch is a testament to the longstanding relationship between Coca-Cola and McDonald’s and a joint commitment to creating new and refreshing experiences for our consumers.”
Coca-Cola X Masala and Sprite X Chilli Guava are now available across McDonald’s restaurants in North and East India or through Swiggy, Zomato or Magic Pin), as well as a takeaway or drive-thru.
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