Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight. Given below is a listing of accounts that moved in the period 29 December 2005 – 11 January 2006. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Allianz | – | Maxus | 70 – 100 million |
Bank of Baroda | – | Lodestar Media | 400 million |
CNN-IBN news channel | – | MindShare | NA |
Gillette (P&G) | MindShare | Madison Media | 350 million |
Pantaloon Group‘s Home Solutions | – | Carat | 180 – 200 million |
Creative | |||
Afghan Telecom | – | O&M (Delhi) | 60 – 70 million |
Allianz | – | TBWA/India | 70 – 100 million |
Lakme Hair care | Ambience Publicis | Lowe (Mumbai) | NA |
Hamam | Bates (Mumbai) | ||
LG Electronics consumer electronics & IT | McCann-Erickson | Lowe | 500 million |
Liril (HLL) | Lowe | McCann Erickson | NA |
Pantaloon Group‘s Home Solutions | – | Mudra South | 180 – 200 million |
Surya Roshini | – | K Factor (Delhi) | 100 million combined |
Mouth freshner – DS Group | – | ||
Pioneer Urban real estate | – | ||
Raman ‘Spectramind’ Roy’s new venture | – | ||
Allcheckin (UK based travel portal) | – | ||
Adobe | – | ||
Samsung home appliances | Grey Worldwide | Cheil Communications | NA |
Tatacard | – | Mudra | 80 million |
| Voltas Corporate | – | Quadrant Communications (Mumbai) | 500 million combined |
| Godrej FairGlow Soap | – | ||
| Tata Motors Regional | – | ||
Creative & Media | |||
IBS(travel, transportation & logistics) | – | Mudra South | 30 – 50 million |
iSOFT Group plc (healthcare informatics) | – | Brand Portrait (Chennai) | 20 million |
J&K Tourism (Incredible India) | – | Crayons Advertising (Delhi) | 30 million |
RAK Ceramics | – | Interface Communications (Mumbai) | 50 – 60 million |
Sri Lanka Tourism | – | JWT (Mumbai) | 100 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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