MAM
McCann gaga at Mirchi Kaan Awards
MUMBAI: It was McCann Erickson all the way at the Mirchi Kaan Awards that were held last night in Mumbai. The agency bagged 13 out of the 28 awards that were handed out. The agency also won the Radio Agency of the Year and the prestigious Crystal Award of the Year for its client Hanes (Sara Lee Apparels).
McCann-Erickson regional creative director (South and South East Asia) Prasoon Joshi took home the award of the Radio Writer of the Year. McCann’s client Sara Lee Apparels walked away with the Client of the Year award. Salim Ghouse bagged the Radio Voice of the Year award for lending his voice to NDTV’s “Juban Pe Sach, Dil Mein India” spots. (NDTV is also handled by McCann). And if that was not enough, McCann was also doused with the Production house of the Year award.
While speaking to Indiantelevision.com, Entertainment Network (India) Limited (ENIL) CEO A P Parigi said that the winning agency at the Mirchi Kaan Awards – McCann – will be nominating two people from the agency who will be representing India (and not McCann) at the Cannes International Advertising Festival, which will be held in June.
The evening started with stand up comedian Veer Das (who seems to have become a permanent fixture at any advertising awards) taking digs at the voices of Simi Grewal, Arnold Schwarzenegger, Sean Connery, Usha Uthup and Marlyn Brando. He had the audience in splits especially when he was mimicking Marlyn Brando’s voice.
As the evening progressed, awards in various categories were given out. In the beverages segment McCann and Leo Burnett won the joint Bronze for Coca-Cola Coke (Gabbar) and Complan (Father and Son) respectively. The Silver in the category was bagged by Leo Burnett for Complan (Nimbu) ad. No Gold was awarded in this category; however, the Silver in the campaign of the year in the beverages segment was bagged by Leo Burnett for Complan.
In the foods category, the bronze was bagged by Leo Burnett for Heinz Tomato Ketchup (Tapori) whereas the bronze in the campaign of the year in the foods segment was bagged by McCann, Delhi for Chatar Patar. In the toiletries and household care segment, Leo Burnett walked away with the bronze for Tide (Telephone), whereas Lowe bagged the sliver in the campaign of the year for Pepsodent Flexipick Toothbrush.
In the business product and services Lowe took home the bronze for Indiatimes (chat announcer). In the clothing, footwear and accessories McCann walked away the gold, sliver and bronze for Hanes (Shaadi – Panditji), Hanes (Mamaji) and Hanes (Stephney) ads respectively. No doubt the gold for the campaign of the year in this category also went to McCann for Hanes.
In the media segment, McCann yet again bagged the joint bronze for NDTV India (Zubaan PE Saach – Aankhen and Zubaan PE Saach – 4). The agency also won the silver for NDTV India (Zubaan PE Saach 2 – Duniya Ka Bazaar). The bronze in the campaign of the year in the media segment was also bagged by McCann for NDTV India.
In the home, décor and leisure category, Leo Burnett bagged the bronze for the Bajaj Bulbs (Sonu) ad. Redifussion DY|R walked home with the gold in the automotive and accessories category for Royal Enfield (Heart beat). In the sports, entertainment, travel and leisure segment RMG David bagged the silver for Great Singapore Sale Saleh.
In the public service/charity-fund raising, Leo Burnett bagged the gold and the silver for Promotion for Self Sufficiency of Dead & Mute Children (Man) and Promotion for Self Sufficiency of Dead & Mute Children (Woman) respectively.
Post the handing out of awards, Parigi pointed out that the audience must have noticed that there were many categories in which there were no awards given out. “The jury for the Mirchi Kaan Awards is the custodian for setting standards for excellence. The best will always win and there will be no compromise even if that means that there are no awards given out in certain categories.”
The jury comprised Enterprise Nexus chairman Mohammed Khan, Prasoon Joshi, Contract Advertising chief creative officer Ravi Deshpande, Gangadharan Menon and Rekha Nigam. The official notaries of the awards were Ernest & Young.
When queried by Indiantelevision.com as to whether Indian radio ads stood a chance at the global level, Parigi said, “We sent some of the Radio Mirchi programmes and innovations to the Asian Global Awards and while last year we won the bronze, this year we bagged the gold. So it is just a matter of time before we take on competition globally.”
“Global awards focus on television and print and now radio as a category has re-emerged. If Indians can win a Lion in the print and television segment, it is a matter of time when the same will be reflected in radio too,” he added.
In its second year now, the Mirchi Kaan Awards received close to 340 entries as compared to the 245 received last year.
ENIL chief operating officer Prashant Panday said, “The objective of the Mirchi Kaan Awards is to salute excellence in radio creativity and it is very encouraging to see the originality and ingenuity of the creative guys in these award-winning entries. We at Radio Mirchi particularly endorse the awards as a mission to encourage radio advertising by honouring the people who have crafted excellent radio commercials based on writing, production and overall creativity.”
Brands
Netflix India names Rekha Rane director of films and series marketing
Streaming giant bets on a seasoned marketer who helped build Amazon and Netflix into household names
MUMBAI: Netflix has put a proven brand builder at the helm of its films and series marketing in India, naming Rekha Rane as director in a move that signals sharper focus on audience growth and cultural cut-through in one of its most hotly contested markets.
Rane steps into the role after seven years at Netflix, where she has quietly shaped how the platform sells stories to India. Her latest promotion, effective February 2026, crowns a run that spans brand, slate and product marketing across originals, licensed content and new verticals such as games.
A strategic marketing and communications professional with roughly 15 years’ experience, Rane has spent much of her career building technology-led consumer businesses and new categories, notably e-commerce and subscription video on demand. She was part of the early push that introduced Amazon.in, Prime Video and Netflix to Indian homes, then helped turn them into everyday brands.
At Netflix, she most recently served as head of brand and slate marketing for India from March 2024 to February 2026, leading teams across media and marketing for global and local content portfolios. Before that, as manager for original films and series marketing, she led IP creation and go-to-market strategy for titles including Guns and Gulaabs, Kaala Paani, The Railway Men* and The Great Indian Kapil Show, spanning both binge and weekly-release formats.
Her earlier Netflix roles covered product discovery and promotion in India and integrated campaign strategy to drive conversations around the content slate, product awareness and brand-equity metrics.
Before Netflix, Rane logged more than three years at Amazon in brand marketing roles in Bengaluru. There she handled national and regional campaigns for Amazon.in, worked on customer assistance programmes in growth geographies and contributed to the go-to-market strategy for the launch of Prime Video India.
Her career began well away from streaming. At Reliance Brands in Mumbai, she worked on retail marketing for Diesel and Superdry. A stint at Leo Burnett saw her work on primary research for P&G Tide, mapping Indian shoppers’ paths to purchase. Earlier still, at Orange in the United Kingdom, she rose from sales assistant to store manager, running a team and owning monthly P&L for a retail outlet.
The arc is telling. As global streamers fight for attention in a crowded Indian market, executives who understand both mass retail behaviour and digital habit-building are prized. Rane’s career sits at that intersection.
For Netflix, the bet is simple: in a market spoilt for choice, sharp marketing can still tilt the screen. And with Rane now leading the charge, the streamer is signalling it wants not just viewers, but fandom.
Brands
Orient Beverages pops the fizz with steady Q3 gains and rising profits
Kolkata-based beverage maker reports stronger revenues and profits for December quarter.
MUMBAI: A fizzy quarter with a steady aftertaste that’s how Orient Beverages Limited, the company that manufactures and distributes packaged drinking water under the brand name Bisleri closed the December 2025 period, as the Kolkata-based drinks maker reported improved revenues and a healthy rise in profits, signalling operational stability in a competitive beverage market.
For the quarter ended December 31, 2025, Orient Beverages posted standalone revenue from operations of Rs 39.98 crore, up from Rs 36.42 crore in the previous quarter and Rs 33.53 crore in the same quarter last year. Total income for the quarter stood at Rs 42.24 crore, reflecting consistent demand and stable pricing across its beverage portfolio.
Profit before tax for the quarter came in at Rs 3.47 crore, a sharp improvement from Rs 1.31 crore in the September quarter and Rs 0.39 crore a year ago. After accounting for tax expenses of Rs 0.79 crore, the company reported a net profit of Rs 2.68 crore, nearly three times the Rs 0.99 crore recorded in the preceding quarter.
On a nine-month basis, the momentum remained intact. Revenue from operations for the period ended December 31, 2025 rose to Rs 117.66 crore, compared with Rs 106.95 crore in the corresponding period last year. Net profit for the nine months climbed to Rs 5.51 crore, more than double the Rs 2.18 crore reported in the same period of the previous financial year.
The consolidated numbers told a similar story. For the December quarter, consolidated revenue from operations stood at Rs 45.06 crore, while profit after tax came in at Rs 2.06 crore. For the nine-month period, consolidated revenue touched Rs 133.57 crore, with net profit of Rs 4.49 crore, underscoring the group’s improving profitability trajectory.
Operating expenses remained largely controlled, with cost of materials, employee benefits and other expenses broadly aligned with revenue growth. The company continued to operate within a single reportable segment beverages simplifying its cost structure and reporting framework.
The unaudited financial results were reviewed by the Audit Committee and approved by the Board of Directors at its meeting held on 7 February 2026. Statutory auditors carried out a limited review and reported no material misstatements in the results.
In a market where margins are often squeezed by input costs and competition, Orient Beverages’ latest numbers suggest the company has found a reliable rhythm not explosive, but steady enough to keep the fizz alive.
MAM
Washington Post CEO exits abruptly after newsroom cuts spark backlash
Leadership change follows layoffs, protests and a bruising battle over trust.
MUMBAI: When the presses are rolling but patience runs out, even the editor’s chair isn’t safe. The Washington Post announced on Saturday that its chief executive and publisher Will Lewis is stepping down with immediate effect, bringing a sudden end to a turbulent two-year tenure marked by financial strain, newsroom unrest and public backlash.
Lewis’s exit comes just days after the Bezos-owned newspaper announced sweeping job cuts that triggered protests outside its Washington headquarters and a wave of anger from readers and staff. While newspapers across the US are grappling with shrinking revenues and digital disruption, Lewis’s leadership had increasingly come under fire for how those pressures were handled.
The Post confirmed that Jeff D’Onofrio, a former Tumblr CEO who joined the organisation last year as chief financial officer, has taken over as CEO and publisher, effective immediately. In an email to staff, later shared by reporters on social media, Lewis said it was “the right time for me to step aside.”
The leadership change follows the announcement of large-scale redundancies earlier this week. While the Post did not officially confirm numbers, The New York Times reported that around 300 of the paper’s roughly 800 journalists were laid off. Entire teams were dismantled, including the Post’s Middle East bureau and its Kyiv-based correspondent covering the war in Ukraine.
Sports, graphics and local reporting were sharply reduced, and the paper’s daily podcast, Post Reports, was suspended. On Thursday, hundreds of journalists and supporters gathered outside the Post’s downtown office in protest, calling the cuts a blow to public-interest journalism.
Former executive editor Marty Baron described the moment as “among the darkest days in the history of one of the world’s greatest news organisations.”
Lewis defended his record in his farewell note, saying “difficult decisions” were taken to secure the paper’s long-term future and protect its ability to publish “high-quality nonpartisan news”. But his tenure coincided with growing scrutiny of editorial independence at the Post.
Owner Jeff Bezos faced criticism for reining in the paper’s traditionally liberal editorial page and blocking an endorsement of Democratic presidential candidate Kamala Harris ahead of the 2024 US election. The move was widely seen as breaking the long-standing firewall between ownership and editorial decision-making.
According to a Wall Street Journal report, around 250,000 digital subscribers cancelled their subscriptions after the paper declined to endorse Harris. The Post reportedly lost about $100 million in 2024 as advertising and subscription revenues slid.
While the wider newspaper industry continues to battle declining print advertising and the pull of social media, some national titles have stabilised. Rivals such as The Wall Street Journal and The New York Times have managed to build sustainable digital businesses, a turnaround that has so far eluded the Post despite its billionaire backing.
As Jeff D’Onofrio steps into the role, the challenge is stark, restore confidence inside the newsroom, win back readers who walked away, and prove that one of America’s most storied newspapers can still find its footing in a brutally competitive media landscape.
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