Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 8 – 21 March 2007.
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Paymate India | – | MPG (Mumbai) | NA |
Sobha Developers | – | OMS (Bangalore) | NA |
Zee Turner | Madison (Delhi) | MPG (Delhi) | 60-80 million |
Creative | |||
| Bar-One (Nestle) | Lowe | JWT | 20 million |
| Everyday range (Nestle) | JWT | Publicis | 60 million |
| Big Ones Icecream | Response (Kolkata) | Situations Advertising (Kolkata) | NA |
| Femina (Worldwide Media) | Triton | The Republic | 20 million |
| Onida (TV & DVD) | – | McCann Erickson | 300 million |
| Play-n-Pets (Walt Disney soft toys) | – | Oxygen (Delhi) | 80 million |
| Rama Paper Mills | – | Macaw Inc | NA |
Creative & Media | |||
Giani Group (Retail-Furniture) | – | BEI Confluence (Kolkata) | NA |
Malayala Manorama‘s FM venture | – | Stark Communications | NA |
Schwabe (Homeopathy company) | – | Dentsu Communications (Delhi) | NA |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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