Indiantelevision.com and Spatial Access Solutions‘ newsletter — ‘Ad Accounts Action‘ — that will keep you abreast with all the creative and media accounts changing hands in the industry. Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight. Given below is a listing of accounts that moved in the period 11 – 24 January 2007. |
Account name | Incumbent | New agency | Reported annual spends in Rs |
| Media | |||
Baderwals Infraprojects ( Real Estate) | – | Latitude 23 | 180-200 million |
Skoda Auto (Octavia, Laura & Superb) | – | Motivator | 150 million |
Univercell (Mobile Retailer) | – | Starcom (Chennai) | 30 million |
Vatika Group | Dentsu Marcom | Zenith Optimedia (Delhi) | 180 million |
Creative | |||
| Baderwals Infraprojects (Real Estate) | – | Carat Media | 180-200 million |
| BMA Stainless (BMA Group) | – | Law & Kennth (Kolkata) | 30 million combined |
| BMA Wealth Creators (BMA Group) | |||
| Bodyline | – | Triton (Ahmedabad) | 50 million |
| Hi Style (Fashion Store) | – | Be Positive 24 (Chennai) | NA |
| Koblerr (Footwear Store) | |||
| Jet Airways | Network Advertising | M&C Saatchi | 500 million |
| Maxima Watches | Everest Brand Solutions | Mudra Communication (Delhi) | 50 million |
| Monsanto India (Biotechnology) | – | JWT | NA |
| Paymate India (Mobile commerce) | – | Lowe | 30-40 million |
| Ramani group (Top ‘n Town ice cream, bakery & education) | – | Brand Curry | 15 million |
| Tata Indicom (Eastern Circle) | Response (Kolkata) | Inner Circle (Kolkata) | 10 million |
| Binayak Group | – | NA | |
| Diamond City South | |||
| Orbit Group | |||
| Sangbad Pratidin | |||
| Vatika Group | Dentsu Marcom | Saatchi & Saatchi (Delhi) | 180 million |
| X-Pert ( Dish washing bar) | – | Triton (Delhi) | 60 million |
Creative & Media | |||
Clinic Dermatech (Skin care solutions) | – | Noshe Oceanic (Delhi) | 20 million |
Indian (Airline) | RK Swamy/BBDO, Adfactors Advertising, Bates Enterprise & Mode Enterprise | Everest Brand Solutions, Rediffusion DY&R, RK Swamy/BBDO & Interpublicity (Empanelled) | 200 million |
Mayur Plywood | – | Prachar Advertising | 60 million |
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com | |||
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